Pyotr Bakash joins ExpoPlatform for Middle East expansion

ExpoPlatform has appointed a new Middle East and North African regional director to expand its presence in the market’s exhibition industry.

Pyotr Bakash joins the event technology provider after many years developing digital revenue streams for organisers such as Informa Markets and RX.

It comes as the company hit its 100-employee milestone for the first time, having more than doubled its numbers since the start of 2021.

ExpoPlatform already provides Smart Event solutions to leading planners across the region – including GITEX by Dubai World Trade Centre among others – but this latest appointment signals strong momentum towards further growth.

Luke Bilton, Chief Growth Officer at ExpoPlatform, said: “Having worked closely with Pyotr at Informa, I couldn’t be happier that he is now joining ExpoPlatform. 

“It is an exciting time for event technology and I look forward to Pyotr unlocking the huge potential for using digital technology to make more valuable in-person events and communities.”

Pyotr added: “Having spent over 15 years in exhibitions, I am very excited to have the opportunity to add value to the industry through ExpoPlatform technology. 

“I look forward to working closely with industry peers on integrating Smart Event solutions to many more events in the region for the benefit of the communities they serve.”

ExpoPlatform is an international event technology company supporting the world’s leading exhibition organisers. This includes Informa Markets, Reed Exhibitions, DWTC, Clarion, Comexposium, MCI and many more.

We hope you enjoyed reading this article and found it useful. At ExpoPlatform, we want to help you build better events and communities. Please get in touch and ask for a demo here. Thank you.