The ExpoPlatform blog

Smooth onboarding of your sponsors and exhibitors is critical to the success of any event. Onboarding can too often be a painful experience – encouraging them to complete their profile, add team members, upload necessary documentation as well as logging in to multiple systems. It should be so much better. A great onboarding experience has …

Here’s your roundup of what’s been happening in the events industry this week – with sustainability, digitisation and content excellence in the spotlight. IMEX has appointed a new head of programmes, German tradeshows are going carbon neutral by 2040 and a new report shows the important role tech will play in future conferences. German trade …

Digitisation of exhibitions through services and products has continued to accelerate, a new UFI survey reveals. Findings from the latest Global Barometer show 65% of companies worldwide added these features to existing shows – up from 58% in 2019. Asia-Pacific is leading this change at 71%, followed by Middle East & Africa (67%), North America …

European politicians are “missing a trick” by failing to follow the Spanish government’s prioritisation of the exhibition industry, according to one of the UFI leadership team. Nick Dugdale-Moore, regional director for Europe, told how the nation’s decision to go ahead with a strategically important trade show during lockdown in 2021 sent a “really strong signal” …

Digitisation is one of the key issues facing exhibitions as the industry’s comeback from coronavirus continues. Those are the findings of UFI’s latest Global Barometer, which checks the pulse of businesses around the world. It also highlights how many planners are already getting on board with event tech as well as how revenues are making …

Case studies and industry news are the most useful types of content for eventprofs, according to an ExpoPlatform study. Exclusive findings from the Event Tech Returns to Live Survey shows examples of how exhibitions have played out were found to be useful by 72% of respondents. Meanwhile, 62% rated industry news as being useful to …

Lead retrieval event technology has helped achieve “much higher” booking rates since the in-person comeback in Germany, according to an industry leader. Gunnar Heinrich, CEO of Munich-based adventics, told how the market had experienced a much stronger return to live than expected after years of lockdown restrictions. It was claimed that many eventprofs were glad …

ExpoPlatform has teamed up with Sessionboard to create a seamless integration experience for synchronising session and speaker data at events. The partnership creates a user-friendly process for a painless information transfer to the leading event tech provider once users have approved the information in Sessionboard. This simplifies the complex management workflows before synchronising with agendas …

Informa has doubled down on efforts to improve its digital services through the acquisition of a business journalism publisher. The move involves the takeover of Industry Dive, which has a portfolio of more than 25 brands which focus in on specific sectors. It signals a clear push for better digital services to keep event communities …

“The more savvy organisers are trying to dig into where the opportunities lie to add value.” Those are the words of ExpoPlatform’s Chief Growth Officer Luke Bilton on the role event tech now plays in the return to live. His comments came as he joined Chloe Richardson from Explori to discuss the key considerations for …