The ExpoPlatform blog

Buzz about Hyve acquisition worth £481m
Another major acquisition was announced this week with a deal reached for the takeover of Hyve. The agreement between the international organizer and Providence Equity Partners is worth around £481 million. It comes soon after Informa announced its move to takeover Tarsus Group. Meanwhile, ExpoPlatform has launched a new survey to shine a Spotlight on …

Five ways to delight exhibitors at your events
Corporate events like tradeshows offer immense opportunities for exhibitors to expand brand awareness and generate leads. But without adequate ROI, participating in one can be a costly undertaking. Focusing on exhibitor value is a must to create successful live shows that resonate with your audience. Using event tech solutions is a huge help in addressing …

Informa’s Tarsus takeover worth $940m
The acquisition of Tarsus by Informa represents one of the biggest takeovers our industry has seen in recent years. More than 160 brands will come into the group’s business with hopes to strengthen its position in the B2B market. We take a full overview of the deal and what it means for the future of …

IMEX launches new platform with enhanced buyer – exhibitor connections at its core
Attendees and exhibitors at IMEX Frankfurt this May will have access to a brand-new online platform designed to add further value to their participation at IMEX shows. Ahead of the show taking place 23 – 25 May, IMEX has been working with event management company ExpoPlatform to offer participants a new online platform enhanced with …

Key takeaways from International Confex 2023
Eventprofs from around the world descended on London lor a packed program of content at International Confex 2023. That’s why this special edition of the Week in Events places focus on all those sessions highlighting what’s happening in our industry. We take a look at AI-powered tools, sustainability, taking on the “age of inflation” as …

Top tips for a seamless event arrival
A smooth arrival process is the cornerstone of successful live events like tradeshows. It sets the tone for an ideal attendee experience and is the first and often lasting impression on visitors. Visitors want a quick, efficient check-in, and long queues can be quite annoying for their event plans Setting up a seamless arrival process …

Automation for mindfulness: cut out stress with event tech
Tackling the growing complexity of events is a challenge – but event tech can help. Organizers are tasked with managing a range of details while achieving operational excellence, delivering ROI and maintaining high industry standards. Burnout among conference and exhibition organizers is a real concern, with stress reaching its peak as deadlines loom and expectations …

One tree planted for every meeting at Confex
A tree will be planted for every meeting booked at International Confex, setting it up to be the greenest ever edition of the show. The event at at ExCel London has signed up to ExpoPlatform’s Meetings Make Trees initiative as well as utilizing its full suite of industry-leading digital solutions as official app partner. All …

Event app market to double in value by 2028 – report
The global event app market is set to more than double in value and hit $2.5 billion by 2028, according to a new report. Figures from the Insights Partners show the technology was worth $1.2bn last year but is projected to grow at a CAGR of 14% over six years. It comes as ExpoPlatform research …

Organizers need strategic plan to ‘engage in a 365 world’
Organizers need to be build a strategic plan to properly “engage in a 365 world” instead of wasting money at a “non-existent problem”, according to an industry expert. Rob Millar, director at Devonshire and St Andrews, believes organizers have struggled to make the most of this year-round approach due to poor vision. This comes despite …