The Expoplatform blog
Tech tools you should use to build an online event community
If there’s one crucial lesson organisers have learnt from the last year, it’s that depending on just one event for your business and marketing strategy can be fraught with risks. While online events have gained traction as an acceptable alternative, the lingering effects of the pandemic and continued uncertainty around the future have raised the …
Designing Hybrid Event Models for 2021 and Beyond
The digital medium’s ability to keep business operations going last year has propelled virtual events into becoming an efficient, cost-effective way to connect with audiences across the globe. According to industry research, the global virtual events market is projected to grow at a ‘compound annual growth rate (CAGR) of 23.2 percent from 2020 to 2027’. …
Listen, Co-Create, Distribute – 5 ways to embrace and feed your event community
The need to adapt and digitalise the exhibition model was already dominating headlines before the onset of the Covid-19 pandemic. A rising average age of visitors and a decline in Net Promoter Scores told us the industry was struggling to entice the next generation of attendees long before international events ground to a halt. Key …
How to effectively measure engagement at virtual events?
If you go by the industry chatter around virtual events, a lot of it revolves around effective attendee engagement, or as event industry blog EventMB reported – the lack of it. In previous articles we have discussed how challenges like screen fatigue and distractions can be overcome to improve attendee engagement at virtual exhibitions, or …
How to become the Netflix of events
In this video interview with Exhibition News, Luke Bilton our Chief Growth Officer talks about the challenges and opportunities event organisers face in using AI-powered matchmaking and personalisation.
Marketplaces and the Omnichannel Future of Live Events
Online marketplace platforms are an essential part of the evolution of the exhibition model. Here’s a complete guide on how to get started.
Top Event Planning Skills to Manage Virtual and Hybrid Events
Ever since virtual and hybrid events became the hottest buzzwords in the meetings and events industry, questions have lingered around the responsibilities of organisers and the event management skills they need in the post-COVID era. With more virtual elements coming into play, organisers need to plan events in a purely digital ecosystem or by creating …
3 Post Event Follow-up Activities to Engage Your Virtual Attendees
With the jury still out on hosting physical meetups, most event professionals are organising their yearly event offerings by including more virtual elements to it. But even as these types of events gain greater traction in 2021, questions persist around the value they offer for networking, leads and revenue. Virtual events are a potent means …
Crucial Tips You Should Keep in Mind While Planning a Hybrid Event
While the international events industry moves towards crafting hybrid strategies that balance physical with virtual components, it is important to remember that in most parts of the world, the chance to physically attend an event is some way off yet. Or as Annabel Rake, CMO of Deloitte in the UK and North South Europe puts …
ExpoPlatform brings senior GES executive onboard to lead international account management team
ExpoPlatform has appointed former GES exec James Burns to lead its international account management team. James brings 25 years of experience in building, growing and developing client relationships within SaaS, software or technology, adding industry expertise, growth-oriented strategies and leadership skills to Expoplatform’s rapidly growing team. As Head of Account Management, James’ duties include building …