The ExpoPlatform blog

Your weekly event news roundup from ExpoPlatform – in-person shows are becoming increasingly attractive to planners, which is why an industry leader has said they should be a priority. Also, an update on anti-terror measures for UK venues, a new board announced for an industry representative body and more. Going forward ‘the priority should be …

Heavy machinery sales have significantly shifted online as digital and remote transactions have become the preferred channel for buyers, according to exclusive new research. A survey of 25,000 buyers by ExpoPlatform and LECTURA. reveals how important online has become to markets which have traditionally valued buying through face-to-face interactions. The findings show high levels of …

Your weekly event news roundup from ExpoPlatform – Machinery buyers are harvesting the power of digital according to new research, Emerald X takes over the world’s largest cannabis industry trade show and the opening of CES 2022 is hailed as an event planner’s guide to beating omicron. Heavy machinery buyers harvest power of digital Buyers …

The rise of omnichannel B2B sales continues to surge as findings show it is the preferred method of almost 95% across industries, according to a survey. A total of 94% told the McKinsey & Co. study that a multi-option approach where customers can buy face-to-face, remotely and online is as effective or more than before …

Farewell 2021, hello 2022. We have a year of opportunity ahead of us, but it’s important to know what we will be faced with. That’s why ExpoPlatform has worked alongside a panel of top event industry experts for their insight into which topics are going to dominate the sector over the next 12 months. Here …

Concerns over commitments to Covid-19 safety measures remain top factors influencing how organisers choose venues, a new study reveals. EventMB’s State of the Event Industry 2021 report found out that 39% of the respondents polled wanted a statement of commitment by the premises to follow local health rules. Another 17% considered staff vaccine mandates their …

Technology has become critical to planning and executing successful shows – whether they are physical, hybrid or virtual. It’s now almost unthinkable to imagine organising an exhibition or trade show without using tech for different aspects of the event. This includes registration, check-ins, audience engagement, lead capture, monetisation, feedback, booth setup and others. The rapid …

Your weekly event news roundup from ExpoPlatform – UK planners brace for Plan C rules to be set out by the Prime Minister as the rising ‘tidal wave ‘of Omicron variant postpones events in Germany, China, Netherlands and Britain, while Hyve, Tarsus and Informa accelerate digital transition. Pandemic strikes again with more shows delayed Battered …

The US exhibitions industry has rebounded sharply after a major drop in cancellation rates of in-person events, a new study shows. Findings from the Centre for Exhibition Industry Research’s (CEIR) annual Index Report show only 19% of physical events were cancelled in the third quarter. This is significantly lower compared to 90.4% in Q1 2021 …

The “disruptors” of event marketing will lead the way by placing metrics and audience needs at the heart of their business model, according to a B2B sales expert. Raoul Monks, chief executive officer of Flume Sales Training, highlighted how organisers are now competing with the likes of Google and Facebook when it comes to promoting …