The ExpoPlatform blog

Big moves in the events industry this week. Freeman has acquired Tag Digital, boosting its digital marketing capabilities for event organizers across EMEA, APAC, and North America. Meanwhile, GES has announced two key leadership appointments and SIGEP World is shifting dates to secure its spot as the first major foodservice show of the year. Read on …

Hello from the ExpoPlatform newsroom, in another week with huge impacts for our industry. Your top story for this edition focuses on the joint venture between Informa and the Dubai World Trade Centre – two giants in the exhibitions space. Here are the complete headlines for this week: DWTC and Informa join forces in new …

Negative marketing data won’t “derail your entire campaign” and smart eventprofs can turn it into a golden lesson, according to industry expert. Charlie Taylor oversees best practice and improvements across more than 20 B2B marketing campaigns for Easyfairs’ European events. In an interview with ExpoPlatform, she set out how the amount of data available can …

International Confex 2025 had a packed programme of insightful sessions. If one thing unified them it was this message: adapt or be left behind. But with so much to see it was impossible to catch it all, so Team ExpoPlatform has put together a highlights reel of what was on offer. From navigating uncertainty to …

Thousands are starting to descend on London to connect, learn and collaborate at one of the biggest gatherings for eventprofs of the year. International Confex 2025 will open its doors on Wednesday to act as a launching pad for ideas that define the next era of our industry. Scroll down for the details. Here are the …

Eventprofs are missing out on budget increases despite rising business revenues because they struggle to prove ROI as well as other departments, according to an industry expert.  Chloe Richardson, event consultant and coach, set out that better collaboration between organizers and exhibitors is key to gathering meaningful data – and demonstrating value to stakeholders. Now, …

Exhibition industry revenues are poised to jump 18% in 2025 and outpace last year’s growth, according to UFI’s latest Barometer. The forecast – based on UFI’s global survey of 390 companies – points to a strong recovery trajectory. Scroll down to read the details. Here are the top headlines for your weekly event news updates: …

Event organizers face a crucial decision: should they build a custom event tech solution or invest in an existing platform? While both options have their merits, making the right choice depends on factors like budget, expertise, scalability and long-term strategic goals. Here, we explore the realities of both paths to help you determine the best …

CloserStill Media has bought Munich-based HR trade fair Personalmesse München from AFAG Messen. The acquisition expands the organizer’s German events portfolio while growing its Zukunft Personal brand of HR industry events. Read more about it below. Here are the top headlines for your weekly event news updates: CloserStill Media acquires German HR trade fair ECA …

Nineteen Group has tapped industry veteran Mary Larkin as new president to spearhead its expansion into the Americas. The move marks the group’s first major step into the region following a £200 million private equity backing. Read all about it below. Here are the top headlines for your weekly event news updates: Nineteen Group names …