The ExpoPlatform blog
US cancel rates under 10% for first time since 2019
US B2B exhibition cancel rates have fallen below 10% for the first time in more than two years, according to new figures. Cancellations were found to be at 9.2% in the first three months of this year, compared with 91.3% during the same period in 2021 and 21.9% in 2020. The Center for Exhibition Industry …
Event Website Builder: A Complete Guide
An event website is the first point of contact for your audience to find out more about your event. You can promote your show, provide necessary information and instruction, use it as a portal for registration and payments and do a lot more. This guide will help you understand how an event website builder makes …
Tech and team: All you need for a 365 Community
The benefits of building a 365 Community are clear. They offer year-round opportunities to do business and forge relationships. Events are a powerful tool to bring people together, but they are not the whole picture. Participants also need to keep those relationships alive all year long and digital platforms offer a way to do that. …
Pop culture event series rebrand has new content focus
Strong focus has been placed on the creation of high-quality journalism content as a pop culture event series rebranded its virtual realm this week. ReedPop has introduced Popverse, formerly known as Metaverse, as it sets out to bring in more staff to its editorial teams. The aim? To help grow its community through content. Also …
Vaccine mandate falling for in-person events
The number of in-person events enforcing vaccine mandates will fall further this year, a new survey has revealed. Research from the Spring 2022 Encore Planner Pulse shows only 32% of in-person and hybrid events planned for H2 2022 will require participants to show proof of Covid-19 doses. Around 29% recommend a vaccine, 31% plan no …
How to create unique buying and selling value propositions
Engagement through “personalised value” is key to creating unique buying and selling propositions which will draw back show participants, according to an ETT Club session. Eventprofs were asked for ideas about how to get rebookings and grow an audience during the presentation at the UFI European Conference in Poland. Tanya Pinchuk, CEO of ExpoPlatform, highlighted …
How to easily offer transparent exhibitor ROI
Today’s marketers are used to using Linkedin, Google and Facebook – platforms which all show real-time statistics. This means the event industry must be equally as transparent about how budgets are being spent, providing customers with useful statistics about who is engaging with their profile and content. In this guide we show you how you …
Covid-related supply issues put brakes on events schedule
Manufacturing and supply issues linked to coronavirus have put the brakes on a major powersports event series. Informa Markets has decided to suspend dates for IMS 2022 the rest of the year as the industry faces a “crossroads”. But there’s good news Down Under as the government announced it would reopen its borders two months …
How to find a 365 Community value proposition
Building a 365 Community is about more than just having the right technology – you need a purpose. A value proposition should be an easy-to-understand reason why your product meets a customer’s needs. Too often the 365 value proposition is simply connecting any type of industry together, but you need to go deeper to find …
Attract ‘the right event attendees’ with a 365 Community
Building “strength and depth” in a 365 Community can make it easier for an organiser to attract the right event attendees, according to an industry leader. Carina Bauer, CEO of IMEX Group, told how pursuing this year-round approach can create a “foundational layer” which will boost numbers at an in-person show. This 365 model is …
