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How AI matchmaking is reshaping the future of events

Artificial intelligence (AI) has become ubiquitous in all walks of life, whether for completing a personal chore or conducting your business. We daily interact with AI in some form, like browsing Netflix recommendations, shopping on Amazon, or using digital assistants like Siri and Alexa. According to global market intelligence firm IDC, the global revenue for …

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ExpoPlatform appoints New Business Director

Event technology provider ExpoPlatform has appointed a business development specialist in its latest bid to capitalise on a growing customer base. A seasoned professional with a zeal for entrepreneurship, Ian Carpenter has spearheaded the business development and sales growth strategies for organisations and large-scale events. He brings a wealth of knowledge and experience in executing …

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A manifesto for event data: why organisers must keep control of their most important asset

Who now owns the customer – is it the event organisers or virtual event platform? Data is the lifeblood of any event, but too many organisers are giving away this vital resource without knowing. Make sure you aren’t giving your most valuable asset to a potential competitor. The international events industry sits at a crossroads. …

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Your complete guide to planning hybrid events in 2021

We are witnessing a paradigm shift in the way business events are organised in the current era and possibly for years to come. While 2020 was marked by a collective shift to virtual events, the event industry landscape is being redefined by hybrid events in 2021 and beyond.  Amid easing social restrictions around the globe …

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ExpoPlatform and Rego announce VIP Concierge and Digital Sales partnership 

ExpoPlatform and Rego are pleased to announce they have entered into a strategic partnership, combining ExpoPlatform’s industry leading AI-powered business matchmaking with Rego’s best-in-class concierge and customer service capabilities. With the event industry increasingly using virtual event technology and using AI matchmaking to make connections at scale, the important human element can be forgotten. The …

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3 ways AI can remarkably improve virtual event engagement

Last year, when live events businesses adopted virtual events as their primary marketing channel, customer expectations drastically changed across several industries, including events and exhibitions. To engage customers and provide immersive, personalised experiences, there is a growing need for event organisers to integrate modern-age technologies with real-time responses and improvements. As global market research company …

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Serve the communities that comprise your audience

Event software grants organisers the opportunity to explore their audience – and the journeys they are taking – to a greater degree of granularity than ever. Integrating these new technologies and approaches in your client proposition gives you the chance to invent new ways of embracing the communities we serve; evolution key to the recovery …

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Tech tools you should use to build an online event community

If there’s one crucial lesson organisers have learnt from the last year, it’s that depending on just one event for your business and marketing strategy can be fraught with risks. While online events have gained traction as an acceptable alternative, the lingering effects of the pandemic and continued uncertainty around the future have raised the …

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Designing Hybrid Event Models for 2021 and Beyond

The digital medium’s ability to keep business operations going last year has propelled virtual events into becoming an efficient, cost-effective way to connect with audiences across the globe. According to industry research, the global virtual events market is projected to grow at a ‘compound annual growth rate (CAGR) of 23.2 percent from 2020 to 2027’. …

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Listen, Co-Create, Distribute – 5 ways to embrace and feed your event community

The need to adapt and digitalise the exhibition model was already dominating headlines before the onset of the Covid-19 pandemic. A rising average age of visitors and a decline in Net Promoter Scores told us the industry was struggling to entice the next generation of attendees long before international events ground to a halt. Key …

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