The Expoplatform blog

Event technology provider ExpoPlatform has appointed a business development specialist in its latest bid to capitalise on a growing customer base. A seasoned professional with a zeal for entrepreneurship, Ian Carpenter has spearheaded the business development and sales growth strategies for organisations and large-scale events. He brings a wealth of knowledge and experience in executing …

Who now owns the customer – is it the event organisers or virtual event platform? Data is the lifeblood of any event, but too many organisers are giving away this vital resource without knowing. Make sure you aren’t giving your most valuable asset to a potential competitor. The international events industry sits at a crossroads. …

We are witnessing a paradigm shift in the way business events are organised in the current era and possibly for years to come. While 2020 was marked by a collective shift to virtual events, the event industry landscape is being redefined by hybrid events in 2021 and beyond.  Amid easing social restrictions around the globe …

ExpoPlatform and Rego are pleased to announce they have entered into a strategic partnership, combining ExpoPlatform’s industry leading AI-powered business matchmaking with Rego’s best-in-class concierge and customer service capabilities. With the event industry increasingly using virtual event technology and using AI matchmaking to make connections at scale, the important human element can be forgotten. The …

Last year, when live events businesses adopted virtual events as their primary marketing channel, customer expectations drastically changed across several industries, including events and exhibitions. To engage customers and provide immersive, personalised experiences, there is a growing need for event organisers to integrate modern-age technologies with real-time responses and improvements. As global market research company …

Event software grants organisers the opportunity to explore their audience – and the journeys they are taking – to a greater degree of granularity than ever. Integrating these new technologies and approaches in your client proposition gives you the chance to invent new ways of embracing the communities we serve; evolution key to the recovery …

If there’s one crucial lesson organisers have learnt from the last year, it’s that depending on just one event for your business and marketing strategy can be fraught with risks. While online events have gained traction as an acceptable alternative, the lingering effects of the pandemic and continued uncertainty around the future have raised the …

The digital medium’s ability to keep business operations going last year has propelled virtual events into becoming an efficient, cost-effective way to connect with audiences across the globe. According to industry research, the global virtual events market is projected to grow at a ‘compound annual growth rate (CAGR) of 23.2 percent from 2020 to 2027’. …

The need to adapt and digitalise the exhibition model was already dominating headlines before the onset of the Covid-19 pandemic. A rising average age of visitors and a decline in Net Promoter Scores told us the industry was struggling to entice the next generation of attendees long before international events ground to a halt. Key …