The ExpoPlatform blog

Organisers have adopted tools like CRMs in their workflow to streamline and use event data to drive sales and build future strategies. This article explains what CRMs are, their benefits to tradeshow management and how to choose the right one for your event. ➡️ For more info on how digital tools will shape the events …

RX Global has made another step to support its gender goals by joining a leading community to empower women in our industry. The organiser joined the Women in Exhibition Network (WIE) to help hit its ambition to nurture female leaders. Other top stories from our weekly events roundup include: 👉 Informa Markets boost DEI programme …

The future of ChatGPT-like tools for event organizers could bring alternatives for data analysis to help improve experiences, according to an ExpoPlatform leader. Mykyta Fastovets, CTO, told how our industry should expect generative AI solutions to be able to help participants and planners in a range of ways. It comes as AI-powered features came out …

The International Association of Exhibitions and Events (IAEE) has launched its first Expo! Expo! MENA edition. The event in Riyadh aims to further business growth in the industry as well as showcase investment opportunities in the Kingdom. Other stories in our weekly events roundup include: 👉 UFI Global Congress sees record registrations 👉 ADNEC Group …

Event technology provider ExpoPlatform has announced its new chief growth officer to help drive expansion through sales. Abbie Michaelson is a widely accomplished executive with more than 30 years of experience in industries undergoing strong digital transformation, including as international general manager for Cvent. This latest appointment comes after a raft of new employees and …

The Dubai World Trade Centre Authority free zone is gearing up to attract new investment as license renewals jumped 250% in H1. It was established in 2015 and provides business benefits such as tax exemptions and 100% foreign ownership DXB LIVE, the live events arm of DWTC, also reported a 20% growth in the same …

Event websites have evolved from digital brochures to all-access information hubs. A feature-rich website now helps tradeshows facilitate buyer-seller connections and close business deals. In this article, you’ll learn the 10 ways a dedicated event website can help tradeshows succeed ⤵️ 📩 Download our Events Amplified ebook to learn how tools like event website and …

Business travel is back with 46% of US corporate travellers making more trips than before the pandemic, a new report has revealed. The resurgence in travel comes despite issues of growing expenses, fuel costs and shaky economic conditions. Other stories from our weekly events roundup include: ➡️ Clarion Events North America announces new president ➡️ …

Event organizers are “only scratching the surface” of how much potential there is in digital revenue, according to an industry expert. Dahlia El Gazzar, founder of DAHLIA+Agency, believes this part of budgets will “of course increase” as evolving technologies offer a “seemingly unlimited space” for new channels of monetization at live shows. Her comments come …

Clarion Events has stepped up its digital strategy by announcing a new appointment to its leadership team. The organiser hired a senior vice president (SVP) for digital strategy and products for its North America division. Other stories in the world of events this week include: ➡️ CloserStill Media to acquire UKI Media and Events to …