The ExpoPlatform blog

Every event must be emotionally engaging – whether it’s a trade show, conference or product exhibition. Regardless of the audience, exhibitors or objective. This is now a universal requirement for all shows. Marketing as a whole has undergone significant transformation over the last several decades. In a world that is more emotionally reactive, the following …

What is real-time lead data and why is it more important than ever for event organizers and exhibitors? As the name suggests, this data is almost instantaneously available the moment you capture the lead. Why is that important? It is now the driving force behind data-driven lead generation, with events as the vehicle. Said data …

The global events industry is gearing up for a busy week as IMEX Frankfurt 2025 prepares to welcome professionals from over 100 countries, with strong buyer interest and a packed agenda of announcements and activations. Hyve Group is expanding its portfolio with the launch of Breakbulk Asia in Singapore, while Bar Convent Berlin sets the …

This week saw Hyve Group make its first move into the supply chain sector with its acquisition of Manifest, the fast-growing Las Vegas-based logistics event. Messe Frankfurt and DECHEMA have unveiled plans for ACHEMA Middle East, launching in Riyadh in 2026 to serve the region’s process industries. Meanwhile, UFI’s MEA Conference in Cairo set a …

Deeper tech partnerships are creating more meaningful customer experiences across major US exhibitions, according to an industry leader. Narisa Wild, Chief Digital Officer at Clarion Events North America, said her team is pursuing a path of close collaboration with vendors to drive better outcomes for attendees, exhibitors and sponsors. The organizer aims to form closer …

“We believe that when you prioritize culture, numbers and profit look after themselves”.  Those are the words of Peter Jones, CEO of Nineteen, about how his company has gone from strength to strength since emerging from lockdown. This culture-first approach has allowed his team to “blow up rockets”, meaning they applaud failing forwards as long …

“Registration is broken” – that’s the claim which set the tone for the Event Tech Trends 2025 webinar. The session – moderated by ExpoPlatform CEO Tanya Pinchuk – featured CEO of Gleanin Tamar Beck, CTO of Easyfairs Stephan Forseilles as well as Narisa Wild, CDO of Clarion Events Inc. – North America. Panellists voiced their …

A shocking £3,400 pay gap between white and ethnic minority eventprofs has been laid bare in the UK, as leaders back DEI values amid a wider attack. Findings from Live Recruitment’s Diversity Report 2025 paint a damning picture of inequality across pay, seniority and opportunity in a sector that thrives on connection and representation. The …

A collaborative research and development center for the events industry has been launched to spearhead tech innovation. EP Lab is dedicated to driving digital transformation, supporting leadership and enhancing capabilities to leverage cutting-edge tools. The project – established by ExpoPlatform CTO Mykyta Fastovets – will bring together experts across events, universities and other partners to …

For most AI chatbots, a simple web search could return a biography of the famed physicist Albert Einstein. But Message Matrix has a different purpose. The digital assistant wasn’t built to answer history questions – it was designed to be a concierge guide for attendees and exhibitors, delivered through platforms such as WhatsApp.  Need to …