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Known tech users are ‘rich for event sponsors and planners’

A “known user is rich” for advertisers, sponsors and planners when it comes to building an event’s digital strategy, according to an industry leader. Narisa Wild joined Clarion Events North America in August tasked with spearheading the evolution of events, technology, media and data. The senior vice president of digital strategy set about a transformation …

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Dubai Active Industry partners ExpoPlatform to enhance B2B experience

IEG Middle East has partnered with ExpoPlatform to enhance its hosted buyers programme and tradeshow matchmaking at Dubai Active Industry. The event is the Middle East’s only international fitness and wellness trade show – with more than 400 exhibitors, 1,000 buyers and 38,000 visitors set to gather at Dubai Exhibition Centre, Expo City, between October 25 …

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Europe hosts major UFI and AAE conferences

This week sees Europe hosting two major conferences for industry groups UFI and the Association of Association Executives. The UFI European Conference begins on Tuesday in Zurich, Switzerland, while the Association World Congress (AWC) 2024 opened its doors on Sunday in Graz, Austria. Get the full details below. Here are the top headlines for your …

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GITEX announces new Nigeria edition

GITEX has expanded its portfolio by adding a new Nigeria edition to the brand. The deal with Nigeria’s federal government, announced at GITEX Africa, comes after GITEX Asia was revealed to be held in Singapore. Get the full details below. Here are the top headlines for your weekly event news updates: GITEX adds Nigeria edition …

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Saudi MICE industry to surpass $5 billion by 2031

Saudi Arabia’s MICE industry is projected to exceed $5 billion by 2031, according to a new report. Research by Coherence Market Insights shows the kingdom’s MICE market is valued at $2.59bn in 2024 and is forecast to grow at a CAGR of 11.3% during 2024-2031 to reach $5.49bn. Our latest Chart of the Month studies …

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UFI makes ExpoPlatform its official matchmaking partner

UFI connections will be turbocharged through a new official partnership with ExpoPlatform at its upcoming European Conference. The global association of the exhibition industry will utilize the leading event tech provider’s Speed Networking solution at the gathering in Zurich in June. Professionals from across the region will use the tool to benefit from more seamless …

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Events confidence surges as IMEX Frankfurt wraps up

Global events confidence has surged after IMEX Frankfurt wrapped up another successful showing. The 2024 edition attracted more than 12,000 eventprofs and hosted endless high-value business connections and meetings. That’s our top story this week. Here are your top headlines for your weekly event news updates: Event confidence surges as IMEX Frankfurt wraps up UFI …

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Get set for ‘Impact’ at IMEX Frankfurt 2024

IMEX Frankfurt 2024 puts ‘Impact’ at the centre stage as it opens its door this week.  The world’s leading tradeshow promises to be a catalyst for positive and lasting change within the events industry. IMEX Group CEO Carina Bauer previously set out how “making an impact is about taking action” – emphasizing the need for …

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It’s lonely at the top for event leaders – CEO of ELX

It can be “lonely at the top” for event leaders – making it crucial for senior roles to share and develop best practices, according to the new CEO of an exclusive industry community. Nicola Kastner was recently announced as chief executive officer of Event Leaders Exchange (ELX), holding extensive experience such as Global Vice President …

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10 tips to select event tech for in-person shows in 2024

Event management platforms have become essential to the success of MICE (meetings, incentives, conferences, exhibitions) shows. It’s hard to envision a conference or exhibition without technology enhancing the audience experience. Live shows are now supercharged by digital tools – online registration, badge scans, lead gen insights and data collection all happen seamlessly. Choosing the right …

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