The ExpoPlatform blog

More event professionals are optimistic about the health of the industry than ever, a new survey has revealed. Several factors point towards a positive future for events in 2023, according to the 2023 Global Meetings and Events Forecast by American Express 👇 72% of the eventprofs surveyed chose 8 or above when asked to rate …

Organizers must now compete with the digital experiences of Big Tech giants as well as their tradeshow rivals, according to an industry leader. Chris Pendley, from Messe Frankfurt North America, told how this new landscape makes it crucial for planners to find the right technology provider to partner with. This is because industry professionals are …

A robotic friend to sustainability has been introduced as a UK-first at an exhibition. The machine – known as Lionel – removes the need for single-use carpets with its leading floor marking technology. It was introduced at ExCel London and is hoped to help improve its green credentials. Download our free Sustainable Events Checklist for an easy …

It’s no secret that corporate events like tradeshows can be expensive – booth space, travel and marketing materials mean it’s common to fork out a lot on a single show. But despite the high cost, exhibitions can be an important part of your marketing strategy—if you know how to generate revenue from them. Download the …

The next stage of event technology will allow participants to know which VIP attendees are in the room at an exhibition, according to a DWTC leader. Bilal Al-Rais, vice president of technology and digital cluster, told ExpoPlatform helping people understand who else is at the venue is one of the most important features they seek …

The next step on the route towards a sustainable future for our industry has been taken. Cop27 saw the launch of the Net Zero Carbon Events Roadmap, setting out a pathway towards reducing environmental impact. It was described as the “biggest, most inclusive action” ever taken in our industry. Download our free Sustainable Events Checklist …

The right event tech platform can help with “every step” of creating high value hosted buyer programs, according to an industry leader. David Hidalgo, show director at IBTM Americas, places proof of value and data analysis as central to building good connections and convincing exhibitors to take part in tradeshows. Using event technology can streamline …

The US and some Western European countries are leading market growth back to its pre-pandemic high, according to new figures. Findings from AMR International show these nations will exceed 2019 levels by 2024, hitting up to 110% of that trade. Meanwhile, IMEX has announced a strong performance for its latest show with 76% of hosted …

Hosted buyer programmes are enjoying newfound popularity in a tech-fuelled events landscape. The increased focus on ROI and value has encouraged organisers to put on more of these schedules to find high-quality buyers ready and willing to do business.  There’s a lot of information available on running a Hosted Buyer Programme – however, this also …

Eventprofs should bring a hosted buyer curated meetings experience to tradeshows using technology “as much as possible”, according to an industry leader. Paul Miller, CEO of Questex, told ExpoPlatform how a VIP concierge program of meetings often has triple the NPS of their exhibitions. Now he believes organisers can learn lessons to bring that type …