The ExpoPlatform blog

A collaborative research and development center for the events industry has been launched to spearhead tech innovation. EP Lab is dedicated to driving digital transformation, supporting leadership and enhancing capabilities to leverage cutting-edge tools. The project – established by ExpoPlatform CTO Mykyta Fastovets – will bring together experts across events, universities and other partners to …

For most AI chatbots, a simple web search could return a biography of the famed physicist Albert Einstein. But Message Matrix has a different purpose. The digital assistant wasn’t built to answer history questions – it was designed to be a concierge guide for attendees and exhibitors, delivered through platforms such as WhatsApp.  Need to …

This week has seen significant developments across the events industry – with major acquisitions, leadership changes and strong growth reports. Emerald has agreed to acquire This is Beyond – adding seven luxury B2B events to its portfolio – while Erica Bartsch joins the company as EVP of strategy and communications. It has also announced the …

Big moves in the events industry this week. Freeman has acquired Tag Digital, boosting its digital marketing capabilities for event organizers across EMEA, APAC, and North America. Meanwhile, GES has announced two key leadership appointments and SIGEP World is shifting dates to secure its spot as the first major foodservice show of the year. Read on …

Hello from the ExpoPlatform newsroom, in another week with huge impacts for our industry. Your top story for this edition focuses on the joint venture between Informa and the Dubai World Trade Centre – two giants in the exhibitions space. Here are the complete headlines for this week: DWTC and Informa join forces in new …

Negative marketing data won’t “derail your entire campaign” and smart eventprofs can turn it into a golden lesson, according to industry expert. Charlie Taylor oversees best practice and improvements across more than 20 B2B marketing campaigns for Easyfairs’ European events. In an interview with ExpoPlatform, she set out how the amount of data available can …

International Confex 2025 had a packed programme of insightful sessions. If one thing unified them it was this message: adapt or be left behind. But with so much to see it was impossible to catch it all, so Team ExpoPlatform has put together a highlights reel of what was on offer. From navigating uncertainty to …

Thousands are starting to descend on London to connect, learn and collaborate at one of the biggest gatherings for eventprofs of the year. International Confex 2025 will open its doors on Wednesday to act as a launching pad for ideas that define the next era of our industry. Scroll down for the details. Here are the …

Eventprofs are missing out on budget increases despite rising business revenues because they struggle to prove ROI as well as other departments, according to an industry expert.  Chloe Richardson, event consultant and coach, set out that better collaboration between organizers and exhibitors is key to gathering meaningful data – and demonstrating value to stakeholders. Now, …

Exhibition industry revenues are poised to jump 18% in 2025 and outpace last year’s growth, according to UFI’s latest Barometer. The forecast – based on UFI’s global survey of 390 companies – points to a strong recovery trajectory. Scroll down to read the details. Here are the top headlines for your weekly event news updates: …