The ExpoPlatform blog
How Nineteen Group’s culture adds rocket fuel to growth
“We believe that when you prioritize culture, numbers and profit look after themselves”. Those are the words of Peter Jones, CEO of Nineteen, about how his company has gone from strength to strength since emerging from lockdown. This culture-first approach has allowed his team to “blow up rockets”, meaning they applaud failing forwards as long …
Event registration data ‘is broken’ – here’s how to fix it
“Registration is broken” – that’s the claim which set the tone for the Event Tech Trends 2025 webinar. The session – moderated by ExpoPlatform CEO Tanya Pinchuk – featured CEO of Gleanin Tamar Beck, CTO of Easyfairs Stephan Forseilles as well as Narisa Wild, CDO of Clarion Events Inc. – North America. Panellists voiced their …
Shocking pay gap revealed as leaders back DEI in events
A shocking £3,400 pay gap between white and ethnic minority eventprofs has been laid bare in the UK, as leaders back DEI values amid a wider attack. Findings from Live Recruitment’s Diversity Report 2025 paint a damning picture of inequality across pay, seniority and opportunity in a sector that thrives on connection and representation. The …
EP Lab: New research and development centre for events
A collaborative research and development center for the events industry has been launched to spearhead tech innovation. EP Lab is dedicated to driving digital transformation, supporting leadership and enhancing capabilities to leverage cutting-edge tools. The project – established by ExpoPlatform CTO Mykyta Fastovets – will bring together experts across events, universities and other partners to …
Smart AI Guide, Strict Rules: Only Event Questions Allowed!
For most AI chatbots, a simple web search could return a biography of the famed physicist Albert Einstein. But Message Matrix has a different purpose. The digital assistant wasn’t built to answer history questions – it was designed to be a concierge guide for attendees and exhibitors, delivered through platforms such as WhatsApp. Need to …
Emerald acquires luxury events portfolio
This week has seen significant developments across the events industry – with major acquisitions, leadership changes and strong growth reports. Emerald has agreed to acquire This is Beyond – adding seven luxury B2B events to its portfolio – while Erica Bartsch joins the company as EVP of strategy and communications. It has also announced the …
Tag takeover as Freeman moves to boost digital marketing
Big moves in the events industry this week. Freeman has acquired Tag Digital, boosting its digital marketing capabilities for event organizers across EMEA, APAC, and North America. Meanwhile, GES has announced two key leadership appointments and SIGEP World is shifting dates to secure its spot as the first major foodservice show of the year. Read on …
Informa and DWTC join forces in new venture
Hello from the ExpoPlatform newsroom, in another week with huge impacts for our industry. Your top story for this edition focuses on the joint venture between Informa and the Dubai World Trade Centre – two giants in the exhibitions space. Here are the complete headlines for this week: DWTC and Informa join forces in new …
Savvy eventprofs ‘can turn negative campaign data into gold’
Negative marketing data won’t “derail your entire campaign” and smart eventprofs can turn it into a golden lesson, according to industry expert. Charlie Taylor oversees best practice and improvements across more than 20 B2B marketing campaigns for Easyfairs’ European events. In an interview with ExpoPlatform, she set out how the amount of data available can …
International Confex 2025 roundup
International Confex 2025 had a packed programme of insightful sessions. If one thing unified them it was this message: adapt or be left behind. But with so much to see it was impossible to catch it all, so Team ExpoPlatform has put together a highlights reel of what was on offer. From navigating uncertainty to …
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