AI adoption in events leaps 60% – report

AI adoption in events has surged 60% since 2023, according to a new report.

The rise and rise of this technology comes amid a growing eagerness among organizers to take advantage of its benefits.

Global DMC Partners found 48% are now using AI tools like ChatGPT, Jasper, Midjourney, Fathom and Descript to streamline their event workflows. Read more about it below.

Here are the top headlines for your weekly event news updates:

• AI adoption in events leaps 60% – survey
• Tributes paid after sudden death of a Hyve leader
• New RX UK appointment to drive event engagement

AI use is expected to further jump in events, as new tools give organizers more legroom to improve their efficiency. Keep ahead by reading our free ebook on understanding Large Language Models for events.

Read on for your full Week in Events roundup ⤵️

AI adoption in events leaps 60% – survey

AI adoption among organizers has jumped 60% in less than a year, according to a new study.

The report by Global DMC Partners’ Q3 2024 Meetings & Events Pulse Survey shows 46% of the respondents now use tools like ChatGPT, CoPilot, Gemini and more – compared to 30% at the end of 2023.

This 60% increase can be seen mainly in content improvement, venue selection and marketing support.

Top tools include chatbots, grammar and rewording tools, content creation tools, image generation tools and note-takers.

Source: Global DMC Partners Meetings & Events Pulse Survey

Other highlights of the report included:

• Budget trends:
  • 44% of US/Canadian planners reported budget increases
  • Only 27% of international planners saw increases
• Top cost challenges:
  • Rising hotel rates (affecting ~80% of planners)
  • Increased food & beverage costs
  • Higher audiovisual service prices (impacting >70% of planners)
• Budget increases often insufficient:
  • 57% of those with increased budgets saw only 10-20% growth
  • This often fails to cover inflation
  • Limits ability to add creative or experiential elements to events
• Venue-related issues:
  • Higher accommodation, F&B and A/V costs are the main challenges when working with hotels and venues

Get the full report here.

Tributes paid after sudden death of a Hyve leader

Tributes have been paid after the sudden death of a “passionate” and “friendly” leader in the Hyve Group.

The organizer issued a statement to mark the sad passing of 31-year-old Max Oliver, having suffered a cardiac arrest earlier this month.

“He was ambitious, passionate about doing great work, intelligent, friendly, a team player and an all-round positive energy.

“I – along with the rest of the Hyve team – have been devastated by the news, however he leaves an enormous legacy here and we feel lucky to have shared some memorable moments with him.

“My deepest condolences go out to Max’s fiancée, family, friends, and all who knew him.”

New RX UK appointment to drive event engagement

RX UK has created the new role of head of visitor strategy in a bid to drive engagement.

The organizer has appointed Rosi Viljoen to the position to oversee development of strategies as part of efforts attract high-value visitors across its events.

She will initially focus on RX’s hosted buyer program before expanding her efforts to encompass all show portfolios.

Rosi said: “I am thrilled to join RX and to work collaboratively with such a talented team.

“My passion lies in creating exceptional visitor experiences, and I look forward to bringing innovative strategies to life that will not only attract high-value visitors but also elevate the overall RX event experience and build our customers’ businesses.”  

Kerry Prince, managing director at RX UK, added: “We are excited to welcome Rosi to our team.

“Her extensive background in premium products and customer loyalty is invaluable as we strive to enhance our visitor strategy.

“I have no doubt that her leadership will drive remarkable growth and engagement across all our events.” 

Rosi brings over 20 years of experience in premium product development and customer loyalty to RX.

She previously held various roles at American Express, where she developed luxury travel and lifestyle programs.

Most recently, she worked as a freelance consultant, leading projects for clients such as The University of Kingston and ILTM.

Book a free consultation with ExpoPlatform to understand how tech can help you nurture your event leads and accelerate the sales pipeline.