Dubai Active Industry partners ExpoPlatform to enhance B2B experience

IEG Middle East has partnered with ExpoPlatform to enhance its hosted buyers programme and tradeshow matchmaking at Dubai Active Industry.

The event is the Middle East’s only international fitness and wellness trade show – with more than 400 exhibitors, 1,000 buyers and 38,000 visitors set to gather at Dubai Exhibition Centre, Expo City, between October 25 and 27.

This new development aims to strengthen its position among the world’s leading fitness exhibitions – facilitating networking, connecting people and elevating the exhibition experience beyond the three-day event.

Tom Reece, Marketing Director of IEG Middle East, said: “We are thrilled to be working with ExpoPlatform to deliver an industry-leading matchmaking service at Dubai Active Industry. 

“Their innovative technology will empower our stakeholders to connect more effectively, creating meaningful business relationships and driving growth in the fitness industry.

“We are also pleased to announce our integration with Virgin Tickets, ensuring that trade delegates will have seamless access to the ExpoPlatform app, enabling them to connect effortlessly with exhibitors and sponsors.”

Tanya Pinchuk, CEO of ExpoPlatform, added: “By enhancing the digital experience for exhibitors, sponsors and attendees alike we aim to lift the bar and facilitate meaningful connections. 

“Together with Dubai Active Industry, we are working to improve experiences for all participants – proving that strong partnerships are the best form of exercise.”

ExpoPlatform is a UK-based event technology provider which operates globally and is trusted by world-leading organizers for its innovative and reliable solutions.

The partnership will see buyers, sponsors, exhibitors and trade visitors given access to a state-of-the-art application, with matchmaking capabilities, meeting scheduling, messaging, scanning features and interactive floorplan.

Exhibitors and sponsors can also now expect a wide range of marketing features, to digitalise the event experience and gain further exposure within the application.

About Dubai Active Industry

Organised by IEG Middle East, Dubai Active Industry is the Middle East’s only international fitness, wellness and sports trade show taking place annually. The event is a dedicated platform for fitness professionals that facilitates business development, networking as well as education and training opportunities.

About ExpoPlatform

ExpoPlatform offers a wide range of market-leading event technology solutions to some of the world’s biggest event organizers globally. Key features include a smart mobile app, AI-powered matchmaking, messaging, meeting scheduling and interactive floorplan. Other solutions include registration, 365 Community, hosted buyer management and more.

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