New Crowd Connected partnership to drive Smart Event agenda
ExpoPlatform has entered into a strategic partnership with Crowd Connected to drive the exhibition industry’s Smart Event agenda.
Our mobile apps will now be location aware by harnessing the fellow UK-based technology provider’s best-in-class indoor positioning solutions – benefitting organisers, exhibitors and visitors as live shows return post-pandemic.
The integration of Crowd Connected’s software into our offerings means ExpoPlatform now provides an enhanced suite of data-driven services, making our mobile app ever more valuable through the partner’s full toolset:
- In-app blue-dot navigation and wayfinding, overlaid on an interactive floorplan
- Location based personalisation and recommendations
- Footfall-based exhibitor performance insight for every stand/booth at a show (via Crowd Connected’s Bluebird product)
- Real time data visualisations such as heatmaps
- Industry leading visitor behavioural analytics
Tanya Pinchuk, CEO and co-founder of ExpoPlatform, said: “Our mission is to accelerate the digital transformation of the event industry through smart technology. Crowd Connected’s credentials meant they were the natural partner for us when it came to the location technology component of our platform.”
Mark Maydon, commercial director at Crowd Connected, added: “ExpoPlatform’s focus on helping organisers create more valuable live experiences is completely in tune with our own approach. We’re delighted to be working closely with their team to help organisers deliver smarter, data-driven in-person events.”
Their first combined deployments are scheduled for Q2 in 2022.
A Smart Event is an in-person event that uses digital technology to increase the value of the experience for all participants.
The last two years of running virtual events have generated a huge rise in data, familiarising organisers and participants with digital tools – all of which can be used to measurably improve customer experiences at live events.
Findings from ExpoPlatform and Exhibition Think Tank Club show 40% of shows in 2022 will be Smart Events.
More findings reveal that 365 engagement would be the most important aspect of this, however more than a third (35%) ranked location tracking as being important or very important.
A further 26% rated this as being a medium priority for their business model over the next year.
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