ExpoPlatform aims for German market growth with Adventics
ExpoPlatform and Adventics have announced a partnership which will see both companies embark on ambitious plans for growth in Germany and other markets.
The innovative event technology company has joined with the Munich-based management consultancy firm after gaining significant interest from organisers in the country.
Adventics will use its expertise as an independent event tech advisor in the market to help ExpoPlatform’s ambitious plans for growth in exhibitions, while the event technology firm will be giving its support in areas such as technology and sales.
Tanya Pinchuk, ExpoPlatform CEO, said: “This partnership is fantastic for both our companies as we embark on ambitious plans for growth.
“We are absolutely thrilled to be partnering with Adventics, whose expertise in such important markets will be key to the success of this project.”
Gunnar Heinrich, Adventics CEO, added: “We’re really looking forward to starting this strong partnership with ExpoPlatform, adding this premium player to our selected high-level portfolio.
“Teaming up with such an interesting protagonist is a promising and profound further expansion on the growing market of online and hybrid events for us.”
UK-based ExpoPlatform, which operates globally, is trusted by world-leading organisers due to its innovative and reliable technology.
The company has earned recognition from the UFI Digital Innovation Award 2021, Event Technology Awards, Digital Event Awards as well as the Virtual and Hybrid Event Awards 2021.
It has helped deliver high-profile live, hybrid and virtual events for companies such as Reed Exhibitions, Informa Markets and Clarion.
Adventics is a European management consultancy that has worked for many years with great success exclusively for the international exhibition industry.
With Scan2Lead, the company offers a renowned solution that has long since made it the European market leader in visitor and lead tracking at trade fairs.
All of its consultants were previously in management positions at exhibition companies in Germany, England, Belgium, the Netherlands or Austria.
ExpoPlatform is multilingual and available in 12 languages, with high levels of accessibility around the world using servers from the US to Hong Kong.
Its person-to-object AI matchmaking engine is unique in the event industry, providing users with Amazon-like personalised recommendations for products, suppliers and content.
Furthermore, its 365 community platform can help build year-round engagement through editorial content, regular webinars and a marketplace of suppliers.
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