Find out how eventprofs can Stand With Ukraine

Vinexposium Connect

0
full of digital interactions
0
participants
0
visitors
0
exhibitors
0
buyers
0
products

Overview

Vinexposium is the world's leading organiser of wine and spirits events. Their digital portal Vinexposium Connect expands the reach of their live shows by boosting industry engagement and revenue generation year-round.

The Vinexposium group decided to launch the digital portal at the height of the pandemic. Its aim was simple: to rejuvenate trade and business in the wine and spirits industry and bring their global community together.
Organisers
Comexposium logo
Sector
Wine and Spirits
Venue
Online

Refreshing the community with a new portal

Vinexposium Connect helped the recovery of it's industry by increasing transactions, providing live and on-demand content as well as maintaining engagement throughout the year between their flagship events.

ExpoPlatform came into the picture when the group wanted to update their portal and enhance their community's digital experience as in-person events returned. They were interested in using our 365 Community platform to increase engagement and revenue potential during and after their live shows.

We worked together to create a community website and mobile application with new branding to reflect the Vinexposium's current and future missions. Our technical account management staff and powerful API connectors allowed them to effortlessly import existing data from the old portal.

One of their top concerns was to ensure their content was accessible to both French and English audiences. Our platform allowed them to set up multilingual pages throughout the website. They were also able to build custom exhibitor, visitor, and buyer journeys based on multiple tiered pricing packages.

Solutions used

Interactive community website
online sessions
Online sessions
AI-powered matchmaking platform
AI powered matchmaking
event analytics
Reporting & Analytics
online registration
Networking profiles
online meetings platform
Online meetings and scheduler
365 Marketplace
event mobile application
Mobile Application

Facilitating business beyond events

The organisers created an online marketplace system so exhibitors can continue operating outside of the in-person exhibitions. This includes promoting companies and products, showcasing new releases as well as publicising activities and major announcements.

Product finder, request-for-proposals and exhibitor identification at specific events were among the new features added to the marketplace. The community was also integrated with the ongoing Vinexposium shows for a seamless transition between the two formats.

Participants can now receive smart recommendations from our AI-powered matchmaking engine when browsing the online catalogue - ensuring customised and optimal networking.

Suppliers and exhibitors can use a variety of sponsorship opportunities throughout the community website to market their products and services. This establishes the groundwork for continued trade growth throughout the year.

Amplifying networking opportunities

The organising team faced unique obstacles when it came to networking at Vinexposium Connect. They needed a high-performance, user-friendly networking technology that could integrate with their existing event ecosystem.

Our modules were tailored to provide a variety of networking opportunities in the community. This includes customisable matchmaking choices, a pre-scheduled onsite meeting agenda onsite or online, messaging and easy meeting follow-ups.

These services were made available to participants while they were at Vinexposium’s key shows. Exhibitors could set up networking profiles for their companies and products. Bookings could also be made for onsite and online meetings with producers or buyers from these shows.

Our floor plan module allowed event organisers to direct community members to specific stand locations at the event. They also organised hosted buyer meetings to offer qualified business opportunities and improve the ROI of their participants.

Hosting world-class content 365 days a year

Vinexposium was a key creator of insightful industry content during lockdowns. The organisers wanted to use their new community site to continue publishing as well as help producers to educate wine trade members and fans about products and expertise.

The digital site was also planned to include live-stream or on-demand recordings of sessions held during their live events. They were able to easily build the event programme and community agenda using our online sessions and schedule management tools.

The community platform also allowed producers to share corporate presentations and product playbooks. The bilingual functionality was expanded to the news sections to ensure everyone could access articles on important industry topics.

The results

Vinexposium Connect continues to be a roaring success for the company. With more than 200,000 wine and spirits industry members, the community is now fueling interactions and commerce before and after as well as during the events.
0
visitors happy with the platform
0
conversations
0
online meetings
0
items favourited
Want to launch your own 365 Community?
Book a 1-2-1 discussion with our event-tech consultants now

Other Case Studies

The Japan Luxury Showcase is the country's leading show devoted to the luxury travel industry. Every year, the event provides a venue to worldwide luxury travel suppliers to showcase their products and discuss the latest industry trends in Japan.
PGA Golf Shows' 365 activities are focused on creating meaningful connections, driving new solutions, and providing educational tools to the golf industry.
Pet Fair Beijing is a regional trade show for pet supplies in the Asia-Pacific regions. As part of the Pet Fair Network, the show continues to support the development of pet industry manufacturers and brands distributors in North China.
Load moresync
Elizabeth Irving
Elizabeth Irving
CMO, Clarion Events
Working with ExpoPlatform has provided us a unified experience that makes it easy for our customers to connect, discover and learn both in a digital and live event setting. What has been beneficial to us is that we are able to simplify our tech stack, improve our customer experience and optimize our data as an organizer to unlock audience and revenue opportunities.
Tomoko Kawase
Tomoko Kawase
Operations Executive, Reed Exhibitions
ExpoPlatform is a flexible platform with great tools which stretches your imagination to create an innovative web site and a fulfilling virtual customer experience. Their mobile application looks good and is packed with features that helps to enhance your live event experience. It lets you plan your day, manage favourites and watch content.
Barbara Lagae
Barbara Lagae
Director, Fair Operations and Innovation

ExpoPlatform offers the platform that answers the most to Kortrijk Xpo’s needs. In addition to the needed features, the ExpoPlatform team has provided a thorough training to our people involved. The ExpoPlatform team is easy to get in touch with.

Valentina Anastasio
Valentina Anastasio
Web Marketing Specialist, BolognaFiere
During the toughest years anyone has ever experienced, ExpoPlatform transformed its business, revolutionising UI as well as exhibitors and buyers journeys. The team paid attention to customers' suggestions and improved the platform with a bunch of new functionalities that added real tangible value to the system. ExpoPlatform came up with new ideas to enhance customer experience within a disruptive interface.
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Beverly Honey
Beverly Honey
Project Director, IBC
ExpoPlatform has a huge amount of functionality, it’s easy to use. It has an incredible analytics dashboard and the team were an absolute pleasure to work with and they are always willing to go an extra mile.As a result, we now have a really fabulous set of analytics and insight into the attendee and exhibitor behavior, and as a result of this, we can use it to shape our 2023 event.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
keyboard_arrow_left
keyboard_arrow_right