Conceptualised to connect local leather-product manufacturers with international buyers amidst the uncertain Covid-19 environment, Shoedex 2020 has now become Turkey’s premier trade show for leather accessories. The event crafted a name for itself as Turkey’s first-ever virtual fair and was supported by the Turkish Ministry of Trade and Turkish Exporters Assembly.
Challenges faced by the organisers
As the Turkish leather industry took a big hit due to COVID-19, conducting business traditionally became a mounting challenge for the industry. The organisers were keen on finding better ways to connect manufacturers with new buyers, extend their visibility, and yield profitable transactions. They conceptualised a digital exhibition and were looking for a robust trading platform that could move beyond the traditional sales method and attract foreign importers.To support this, a digital interface was required where buyers could learn and view products of the exhibiting manufacturers in a marketplace kind-of an environment. Further, the organisers wanted to cultivate networking opportunities and build valuable connections with the help of online-meetings facilities.
- Custom Website Templates
- SEO Friendly Structure
- Social and RSS Feed
Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.
- In-built video conferencing tools
- Multiple meeting types supported
- Exhibitor-Product catalogues
- Customised registration forms
- Automated email sending
- Multi-step registration pipeline
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.
- “Person-to-Object” matchmaking
- AI-based recommendations
- Ranked networking suggestions
- Detailed sponsorship statistics
- Meetings & session statistics
- User Behavior Tracking
Organisers created an online marketplace and facilitated new connections between the key players with networking tools.
- Interactive exhibitor & product profiles
- Meet, Message, & favorite options
- 'My Schedule’ & ‘Meeting Rooms’ integration