Conceptualised to connect local leather-product manufacturers with international buyers amidst the uncertain Covid-19 environment, Shoedex 2020 has now become Turkey’s premier trade show for leather accessories. The event crafted a name for itself as Turkey’s first-ever virtual fair and was supported by the Turkish Ministry of Trade and Turkish Exporters Assembly.
Challenges faced by the organisers
As the Turkish leather industry took a big hit due to COVID-19, conducting business traditionally became a mounting challenge for the industry. The organisers were keen on finding better ways to connect manufacturers with new buyers, extend their visibility, and yield profitable transactions. They conceptualised a digital exhibition and were looking for a robust trading platform that could move beyond the traditional sales method and attract foreign importers.To support this, a digital interface was required where buyers could learn and view products of the exhibiting manufacturers in a marketplace kind-of an environment. Further, the organisers wanted to cultivate networking opportunities and build valuable connections with the help of online-meetings facilities.
- Custom Website Templates
- SEO Friendly Structure
- Social and RSS Feed
Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.
- In-built video conferencing tools
- Multiple meeting types supported
- Exhibitor-Product catalogues
- Customised registration forms
- Automated email sending
- Multi-step registration pipeline
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.
- “Person-to-Object” matchmaking
- AI-based recommendations
- Ranked networking suggestions
- Detailed sponsorship statistics
- Meetings & session statistics
- User Behavior Tracking
Organisers created an online marketplace and facilitated new connections between the key players with networking tools.
- Interactive exhibitor & product profiles
- Meet, Message, & favorite options
- 'My Schedule’ & ‘Meeting Rooms’ integration
ExpoPlatform has been a great solution to our extensive registration process needs. Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity. ExpoPlatform is a great platform to work with for both small and big events; a great match!