
Overview
Conceptualised to connect local leather-product manufacturers with international buyers amidst the uncertain Covid-19 environment, Shoedex 2020 has now become Turkey’s premier trade show for leather accessories. The event crafted a name for itself as Turkey’s first-ever virtual fair and was supported by the Turkish Ministry of Trade and Turkish Exporters Assembly.

Solutions used
Event Website
Matchmaking
Registration
Challenges faced by the organisers
As the Turkish leather industry took a big hit due to COVID-19, conducting business traditionally became a mounting challenge for the industry. The organisers were keen on finding better ways to connect manufacturers with new buyers, extend their visibility, and yield profitable transactions. They conceptualised a digital exhibition and were looking for a robust trading platform that could move beyond the traditional sales method and attract foreign importers.
To support this, a digital interface was required where buyers could learn and view products of the exhibiting manufacturers in a marketplace kind-of an environment. Further, the organisers wanted to cultivate networking opportunities and build valuable connections with the help of online-meetings facilities.
The results
The event was a massive success and brought visitors from over 59 countries. Initially aimed at being a three-day event, it was extended for one more day, due to popular demand from manufacturers and commercial buyers.