Shoedex 2020

0
Day Digital Exhibition
0
participants
0
products showcased
0
exhibitors & sponsors
Overview

Conceptualised to connect local leather-product manufacturers with international buyers amidst the uncertain Covid-19 environment, Shoedex 2020 has now become Turkey’s premier trade show for leather accessories. The event crafted a name for itself as Turkey’s first-ever virtual fair and was supported by the Turkish Ministry of Trade and Turkish Exporters Assembly.

Organiser
aegean exporters association logo
Sector
Leather Goods & Accessories
Venue
Digital Event

Challenges faced by the organisers

As the Turkish leather industry took a big hit due to COVID-19, conducting business traditionally became a mounting challenge for the industry. The organisers were keen on finding better ways to connect manufacturers with new buyers, extend their visibility, and yield profitable transactions. They conceptualised a digital exhibition and were looking for a robust trading platform that could move beyond the traditional sales method and attract foreign importers.

To support this, a digital interface was required where buyers could learn and view products of the exhibiting manufacturers in a marketplace kind-of an environment. Further, the organisers wanted to cultivate networking opportunities and build valuable connections with the help of online-meetings facilities.

Our Solution

These challenges were introduced to us by our partners, AGC Yazilim, who were working closely with the organisers for this event. We had lengthy discussions with them to chalk out multiple solutions for creating an online marketplace.
The team did multiple re-runs and demos on our newly updated event platform and highlighted their pain-points. Through this repeated process, we utilised the feedback to enhance our platform and make it more robust and user-friendly. In a way, we helped each other mutually, to prepare for this event.
Interactive Event
Website
With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.

  • Custom Website Templates
  • SEO Friendly Structure
  • Social and RSS Feed
Online
Meetings
online meetings platform

Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.

  • In-built video conferencing tools
  • Multiple meeting types supported
  • Exhibitor-Product catalogues
Online
Registration
online sessions and conferences
Our powerful online registration module allowed organisers to easily manage the vast number of registration requests smoothly.

  • Customised registration forms
  • Automated email sending
  • Multi-step registration pipeline
AI-Driven
Matchmaking
AI-powered matchmaking platform

We matched the visitors to suitable products, people, content, and much more - all based on their preferences.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
Insights &
Analytics
event analytics
We helped the organisers in tracking event processes with real-time data and insights.

  • Detailed sponsorship statistics
  • Meetings & session statistics
  • User Behavior Tracking
Networking
AI-powered matchmaking platform

Organisers created an online marketplace and facilitated new connections between the key players with networking tools.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

The event was a massive success and brought visitors from over 59 countries. Initially aimed at being a three-day event, it was extended for one more day, due to popular demand from manufacturers and commercial buyers.
0
interactions made
0
total meetings
0
meeting minutes clocked
0
messages exchanged
0
items favourited
Caroline Schikker

ExpoPlatform has been a great solution to our extensive registration process needs. Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity. ExpoPlatform is a great platform to work with for both small and big events; a great match!

Caroline Schikker
Event Manager at Accenture Innovation Awards
Marc Simon
We were pleased with the ExpoPlatform team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience & Marketplace was strong, and we look forward to continued platform enhancements moving forward
Marc Simon
Event Vice President, PGA Golf Exhibitions
Janelle Morse
When we needed to pivot our in-person Digital Transformation World to a virtual event, we researched over 50 solution providers and decided that ExpoPlatform was the best fit for us. We chose ExpoPlatform because it gave us the ability to create unique experience for our attendees, the backend was intuitive for our team, and we were able to seamlessly integrate our registration and marketing platforms. Our marketing team was able to use the real-time analytics and insight of our attendee’s behaviors to easily shift marketing strategies. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups. During live event days, the ExpoPlatform team made themselves available to support us in all capacities and quickly troubleshoot any issues that arose.
Janelle Morse
Vice President, Events at TM Forum
Alison Gilmore
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event, creating a richer, more connected experience for the participants. As a result, the ILTM Virtual World Tour, which was a nine days, across three weeks and three regions event, was highly praised by our exhibitors and attendees. ExpoPlatform offer flexibility and support to their clients through the whole process and we look forward to collaborating with ExpoPlatform for our upcoming projects.
Alison Gilmore
Exhibition director, Luxury Travel Portfolio
Francesca Maturi
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with Expoplatform and look forward to working with the team for our upcoming events.
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Susan Merola
We first used ExpoPlatform for our JCK Virtual event in August to bring the JCK community together virtually since it wasn’t possible to gather in person. We initially chose ExpoPlatform because of the many interaction features the platform offers it has been a really great tool to helping out attendees and exhibitors connect as well as for driving new revenue streams and we continue to work with ExpoPlatform on a number of other events, both here in the US and in Europe.
Susan Merola
Director, Marketing Technology at Reed Exhibitions
Adam Parry
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Adam Parry
Co-founder at AMP Events
Satish Khanna
Using ExpoPlatform system to manage our data was fast and easy. Finally we have a better idea of our visitor and exhibitor requests which will help us to properly prepare ArabPlast 2019. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
Satish Khanna
General Manager Al Fajer Information & Services
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