Overview
Cosmoprof Worldwide Bologna is a leading tradeshow for the beauty and cosmetics industry since 1967.
The event consists of three shows under one roof, each focused on a different part of the beauty industry.
Cosmopack deals with the supply chain, Cosmo Perfumery & Cosmetics covers finished products and retailers and Cosmo Hair, Nail & Beauty Salon caters to the professional beauty market.
For the 55th show edition, ExpoPlatform boosted networking and meetings using a tailored AI-driven Hosted Buyer platform, helping operators in sourcing innovative products.
Solutions used
Powering curated connections for beauty professionals
This year’s Cosmoprof Worldwide Bologna was bigger than ever – reporting a 9% increase in the presence of international stakeholders than last year.
The same-day launch of all pavilions created an optimal environment for buyers and exhibitors to network and maximise their business potential.
ExpoPlatform collaborated with the BolognaFiere team for the sixth consecutive year to provide a customised networking and meeting platform Cosmoprof My Match.
This AI-powered Hosted Buyer tool enabled participants to schedule meetings, send messages and organise their agenda even before the event went live.
Users could also explore the products and services offered before, during and after the event through curated recommendations and matches.
Driving high-value buyer engagement with tech
The four-day show saw an impressive turnout, with 248,500+ visitors from 150 countries and 3,012 exhibitors from 69 countries – a 4% increase from the previous year.
ExpoPlatform’s Cosmoprof My Match drove targeted networking and engagement and improved efficiency through pre-booked meetings with potential partners. Here are the highlights:
- 17,000+ products
- 45,000+ favourites
- 101k+ interactions
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