PGA Shows – 365 Strategy

PGA Golf Shows’ 365 activities are focused on creating meaningful connections, driving new solutions, and providing educational tools to the golf industry.

These programmes take advantage of both virtual and in-person opportunities to connect the industry and increase business all year long.

The success of the PGA 2021 Merchandise Show prompted organisers to launch a year-round hybrid experience to connect and strengthen the global golf community. PGA Show Connects was envisioned as an extension of the PGA Show, with regular webinars, educational content, and seasonal events planned throughout 2021, leading to the return of the flagship in-person show in 2022. To support this 365 experience, the organisers had to manage a robust marketplace of new and returning exhibitors, as well as provide industry networking and educational content to the attendees.

Additionally, the PGA Show Buying & Education Summit was added to the schedule to provide PGA professionals and golf buyers with focused face-to-face business interactions, education workshops, and networking opportunities. A strong on-site hosted buyer programme, as well as registration, badging, and check-in services, were necessary for this initiative.

With readily available content, digital business sourcing, and professional networking programs, PGA Show Connects is successfully fostering an interactive virtual community. The PGA Show Buying & Education Summit facilitated one-on-one meetings between PGA Professionals and golf purchasers, as well as open exhibitor line shows and live education programmes.

This 365 strategy has offered a perfect mix of virtual and in-person interactions in the PGA golf community, which was earlier limited to annual live shows only.