PGA Shows - 365 Strategy

PGA 365 Digital Strategy

hybrid experience
products showcased
PGA Golf Shows' 365 activities are focused on creating meaningful connections, driving new solutions, and providing educational tools to the golf industry. These programmes take advantage of both virtual and in-person opportunities to connect the industry and increase business all year long.
Reed Exhibitions
Live (JW Marriott Resort & Spa) + Virtual Event

Challenges faced by the organisers

The success of the PGA 2021 Merchandise Show prompted organisers to launch a year-round hybrid experience to connect and strengthen the global golf community. PGA Show Connects was envisioned as an extension of the PGA Show, with regular webinars, educational content, and seasonal events planned throughout 2021, leading to the return of the flagship in-person show in 2022. To support this 365 experience, the organisers had to manage a robust marketplace of new and returning exhibitors, as well as provide industry networking and educational content to the attendees.


Additionally, the PGA Show Buying & Education Summit was added to the schedule to provide PGA professionals and golf buyers with focused face-to-face business interactions, education workshops, and networking opportunities. A strong on-site hosted buyer programme, as well as registration, badging, and check-in services, were necessary for this initiative.

Our Solution

The organisers were previously familiar with our platform's all-in-one capabilities. Their desire to extend the virtual experience throughout the year complimented our company's vision. Together, we devised a strategy for utilising their existing set-up to host PGA Connect meetings while also adding more robust functionality.
The show team had collaborated with RepSpark to provide exhibitors with product and service catalogues. Our product team ensured that these catalogues were seamlessly integrated into the exhibitor showroom, allowing buyers to not only source but also purchase products. We also added additional elements such as instant meetings, improved calendar functionality, and leaderboards to support the 365 strategy.
Interactive Event
The organisers built and retained an event website for the digital initiatives of the overall 365 strategy using the custom templates and drag-&-drop builder.

  • Interactive event lobby
  • SEO Friendly Structure
  • Virtual event leaderboard
Online Marketplace
& Networking
AI-powered matchmaking platform
The online marketplace is enabling the golf buyers to access fresh exhibitor, product, and brand directories and connect with the relevant leads.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration
Online meetings PGA & Reed Exhibitions
hosted buyer management
Through sponsorship initiatives, the organisers are improving lead generation and branding opportunities for the exhibitor and sponsors.

  • Sponsored listings on strategic locations
  • Sponsored searches and listing
  • Real-time insights on interactions
Hosted Buyer
hosted buyer management
This customised module laid the structure of the Buyer Program during the in-person event to set-up critical pre-qualified B2B meetings.

  • Hosted Buyer Qualification
  • Attendee Badges with QR codes
  • Automated Email Sending
Online Meetings
& Sessions
online meetings platform
The PGA show team is enabling buyer-exhibitor meetings, and offering on-demand and live educational content through our powerful chime rooms.

  • Native video & session conferencing tools
  • Live meeting recording
  • Live & on-demand sessions
AI-powered matchmaking platform
Based on their interests and preferences, our AI algorithm matches participants to appropriate products, people, sesions, content, and much more.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions

The results

With readily available content, digital business sourcing, and professional networking programs, PGA Show Connects is successfully fostering an interactive virtual community. The PGA Show Buying & Education Summit facilitated one-on-one meetings between PGA Professionals and golf purchasers, as well as open exhibitor line shows and live education programmes. This 365 strategy has offered a perfect mix of virtual and in-person interactions in the PGA golf community, which was earlier limited to annual live shows only.
interactions made
online meetings
online sessions
meeting minutes clocked
session minutes clocked
items favourited
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.

Other Case Studies

PGA Golf Shows' 365 activities are focused on creating meaningful connections, driving new solutions, and providing educational tools to the golf industry.
Pet Fair Beijing is a regional trade show for pet supplies in the Asia-Pacific regions. As part of the Pet Fair Network, the show continues to support the development of pet industry manufacturers and brands distributors in North China.
WeCosmoprof International is the first-ever virtual event held by Cosmoprof for its global beauty sector.
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