PGA 2021 Merchandise Show - Virtual Experience & Marketplace

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days full of digital interactions
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participants
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exhibitors
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products showcased
Overview
The PGA Merchandise Show is the world’s largest gathering of golf industry professionals, connecting over 40,000 global industry professionals with more than 1,000 exhibiting companies and brands. The 68th edition of the PGA Merchandise Show was held in a virtual format to help attendees discover the latest golf trends and technology.
Organisers
Reed Exhibitions
Sector
Golf
Venue
Digital Event

Challenges faced by the organisers

The move to shift the show to a virtual format over the safety concerns posed by the outbreak prompted a series of challenges. Replicating the live experience on an easy-to-use event platform and provide unparalleled online engagement was one of the main agenda of the show. To achieve this, the organisers planned to build an online marketplace to showcase exhibitor’s products and solutions.

The event is also renowned for its industry programming that includes industry presentations and educational sessions. Engaging a global audience with such readily available content and networking opportunities to interaction in these sessions coaxed the organisers to look for a robust event platform.

Our Solution

The organisers wanted the event to be more than a list of online sessions and meetings - they wanted it to power rich interpersonal interactions and grow the international golf community. Together, we discussed and charted an outline for building an optimal solution.
We mapped the challenges onto our platform with functionalities to facilitate interactive experiences within the show. Many new features were added on-the-way to support dynamic exhibitor showrooms, group networking, and special golf celebrity and influencer engagement programs.
Interactive Event
Website
Using pre-built templates and drag-&-drop builder, an event website was set up to reflect PGA’s branding and messaging effectively.

  • Interactive event lobby
  • SEO Friendly Structure
  • Virtual event leaderboard
Online
Meetings
online meetings platform
Our platform enabled buyer-exhibitor meetings to facilitate business-driven conversations among the audience.

  • Native video conferencing tools
  • Live meeting recording
  • Products display in meeting rooms
Online
Sessions
online sessions and conferences
The PGA Industry programming schedule was set up on the platform as multiple online sessions in different formats.

  • Chat, Q&A and Live Polls
  • 250 participants in breakout session
  • Conference Agenda & Schedule
Monetisation
Opportunities
hosted buyer management
The organisers boosted lead generation and branding opportunities through sponsorship activities.

  • Sponsored listings on strategic locations
  • Sponsored searches and listing
  • Real-time insights on interactions
AI-Driven
Matchmaking
AI-powered matchmaking platform
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
Networking
AI-powered matchmaking platform
An online marketplace was created with the help of extensive exhibitors profiles/showrooms and product microsites.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

The Virtual PGA show was successful in engaging over 12,000 attendees from 78 countries, including 6,500 PGA Professionals and 400 international golf brands. The online also marketplace proved to be a great success and extended the outreach of the suppliers’ products massively.
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interactions made
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online meetings
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online sessions
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meeting minutes clocked
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session minutes clocked
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items favourited
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
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