PGA 2021 Merchandise Show - Virtual Experience & Marketplace

days full of digital interactions
products showcased
The PGA Merchandise Show is the world’s largest gathering of golf industry professionals, connecting over 40,000 global industry professionals with more than 1,000 exhibiting companies and brands. The 68th edition of the PGA Merchandise Show was held in a virtual format to help attendees discover the latest golf trends and technology.
Reed Exhibitions
Digital Event

Challenges faced by the organisers

The move to shift the show to a virtual format over the safety concerns posed by the outbreak prompted a series of challenges. Replicating the live experience on an easy-to-use event platform and provide unparalleled online engagement was one of the main agenda of the show. To achieve this, the organisers planned to build an online marketplace to showcase exhibitor’s products and solutions.

The event is also renowned for its industry programming that includes industry presentations and educational sessions. Engaging a global audience with such readily available content and networking opportunities to interaction in these sessions coaxed the organisers to look for a robust event platform.

Our Solution

The organisers wanted the event to be more than a list of online sessions and meetings - they wanted it to power rich interpersonal interactions and grow the international golf community. Together, we discussed and charted an outline for building an optimal solution.
We mapped the challenges onto our platform with functionalities to facilitate interactive experiences within the show. Many new features were added on-the-way to support dynamic exhibitor showrooms, group networking, and special golf celebrity and influencer engagement programs.
Interactive Event
Using pre-built templates and drag-&-drop builder, an event website was set up to reflect PGA’s branding and messaging effectively.

  • Interactive event lobby
  • SEO Friendly Structure
  • Virtual event leaderboard
online meetings platform
Our platform enabled buyer-exhibitor meetings to facilitate business-driven conversations among the audience.

  • Native video conferencing tools
  • Live meeting recording
  • Products display in meeting rooms
online sessions and conferences
The PGA Industry programming schedule was set up on the platform as multiple online sessions in different formats.

  • Chat, Q&A and Live Polls
  • 250 participants in breakout session
  • Conference Agenda & Schedule
hosted buyer management
The organisers boosted lead generation and branding opportunities through sponsorship activities.

  • Sponsored listings on strategic locations
  • Sponsored searches and listing
  • Real-time insights on interactions
AI-powered matchmaking platform
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
AI-powered matchmaking platform
An online marketplace was created with the help of extensive exhibitors profiles/showrooms and product microsites.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

The Virtual PGA show was successful in engaging over 12,000 attendees from 78 countries, including 6,500 PGA Professionals and 400 international golf brands. The online also marketplace proved to be a great success and extended the outreach of the suppliers’ products massively.
interactions made
online meetings
online sessions
meeting minutes clocked
session minutes clocked
items favourited
Caroline Schikker

ExpoPlatform has been a great solution to our extensive registration process needs. Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity. ExpoPlatform is a great platform to work with for both small and big events; a great match!

Caroline Schikker
Event Manager at Accenture Innovation Awards
Marc Simon
We were pleased with the ExpoPlatform team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience & Marketplace was strong, and we look forward to continued platform enhancements moving forward
Marc Simon
Event Vice President, PGA Golf Exhibitions
Janelle Morse
When we needed to pivot our in-person Digital Transformation World to a virtual event, we researched over 50 solution providers and decided that ExpoPlatform was the best fit for us. We chose ExpoPlatform because it gave us the ability to create unique experience for our attendees, the backend was intuitive for our team, and we were able to seamlessly integrate our registration and marketing platforms. Our marketing team was able to use the real-time analytics and insight of our attendee’s behaviors to easily shift marketing strategies. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups. During live event days, the ExpoPlatform team made themselves available to support us in all capacities and quickly troubleshoot any issues that arose.
Janelle Morse
Vice President, Events at TM Forum
Alison Gilmore
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event, creating a richer, more connected experience for the participants. As a result, the ILTM Virtual World Tour, which was a nine days, across three weeks and three regions event, was highly praised by our exhibitors and attendees. ExpoPlatform offer flexibility and support to their clients through the whole process and we look forward to collaborating with ExpoPlatform for our upcoming projects.
Alison Gilmore
Exhibition director, Luxury Travel Portfolio
Francesca Maturi
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with Expoplatform and look forward to working with the team for our upcoming events.
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Susan Merola
We first used ExpoPlatform for our JCK Virtual event in August to bring the JCK community together virtually since it wasn’t possible to gather in person. We initially chose ExpoPlatform because of the many interaction features the platform offers it has been a really great tool to helping out attendees and exhibitors connect as well as for driving new revenue streams and we continue to work with ExpoPlatform on a number of other events, both here in the US and in Europe.
Susan Merola
Director, Marketing Technology at Reed Exhibitions
Adam Parry
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Adam Parry
Co-founder at AMP Events
Satish Khanna
Using ExpoPlatform system to manage our data was fast and easy. Finally we have a better idea of our visitor and exhibitor requests which will help us to properly prepare ArabPlast 2019. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
Satish Khanna
General Manager Al Fajer Information & Services

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PGA 2021 Merchandise Show – Virtual Experience & Marketplace
The PGA Merchandise Show is the world’s largest gathering of golf industry professionals, connecting over 40,000 global industry participants annually.
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