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MAGIC Nashville 2024

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Overview

MAGIC Nashville is a premier gathering of fashion professionals, retailers and industry insiders showcasing the latest in trends and styles.

The event features runway shows, exhibits and networking opportunities - presenting a diverse range of fashion from casual streetwear to high-end designer collections.

ExpoPlatform digitized many aspects of the event management process, significantly improving the workflow and functionality for a better experience.

Organisers
Sector
Fashion
Venue
Nashville, Tennessee

Solutions used

New Website Builder
Smart Event
Mobile App
AI-Powered Matchmaking
Online Sponsorship
Online
Networking
Interactive Floorplan (ExpoFP)

Powering a digitized revamp

Organizers were keen to showcase the latest trends and collections across the MAGIC brands in an easy and aesthetically pleasing way over the two-day show.

Part of its digital revamp saw ExpoPlatform work with the Informa team to introduce an improved UI for the event platform with enhanced functionality.

It meant different brands could quickly be searched through multiple category filters in the exhibitor list.

Each exhibitor booth was also linked to the Interactive Floorplan through ExpoFP integration, making it easy to navigate and locate new products and players on the show floor.

Efficient workflows to maximize client satisfaction

The tech-enhanced event processes opened new doors for a more engaged visitor experience.

Information collection became easier and the organizer was able to make more data-driven decisions.

ExpoPlatform also handled numerous administrative and back-end tasks and recommended the different ways the organizer could benefit from the full power of the event management suite.

Informa Markets was highly satisfied with both the digital enhancement of the show and the professionalism demonstrated by our team.

havina sirohia
Havina Sirohia
Director of Continuous Improvement & Onboarding, Informa Markets

As ever, it was a great experience working with ExpoPlatform for this event.

A great addition to our Nashville show was the Interactive Floorplan - this greatly enhanced the onsite experience for attendees, was well received and created greater visibility for our exhibitors.

Boost exhibitor ROI at your events - learn how

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