Digital Transformation World Series 2020
The Digital Transformation World Series (DTWS) 2020 was the first ever digital-only global event hosted for communication service providers by TM Forum. Spread over six weeks, the event brought together the global telecom industry to drive collaboration, boost knowledge-sharing and help TM Forum members navigate their digital transformation journeys.
Challenges faced by the organisers
For the past 30 years, the event was hosted as an in-person conference by TM Forum, an alliance of 850+ global companies spanning across 180 countries. In 2020 the organisers decided to shift the event to a virtual format in 2020, in face of the restrictions posed by the COVID-19 pandemic.
The challenges ahead were insurmountable. The 2020 version of DTWS was envisioned as a six-week long virtual series (Oct 7 – Nov 12) with thousands of attendees logging in from around the world to attend hundreds of online sessions and access endless hours of live and on-demand content.
With the theme of ‘Festival Collaboration’, the organisers wanted it to be a highly immersive and collaborative experience for all participants. Moreover, they had also planned a CxO summit within DTWS, where many industry leaders were expected to participate. The organisers were looking for a robust, reliable and scalable online platform to handle the complexities of DTWS with ease and provide an incredible experience that would live up to the reputation of its global event.
Winner: Conference of the Year at the Digital Event Awards 2021
When we needed to pivot our in-person Digital Transformation World to a virtual event, we researched over 50 solution providers and decided that ExpoPlatform was the best fit for us. We chose ExpoPlatform because it gave us the ability to create unique experience for our attendees, the backend was intuitive for our team, and we were able to seamlessly integrate our registration and marketing platforms. Our marketing team was able to use the real-time analytics and insight of our attendee’s behaviors to easily shift marketing strategies. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups. During live event days, the ExpoPlatform team made themselves available to support us in all capacities and quickly troubleshoot any issues that arose.
The robust scalable capabilities of our platform assisted the event organisers to run the virtual experience smoothly over the entire six-week period. A total of 152 companies collaborated on high-priority projects during the event. The CxO Summit, held for the first time ever at DTWS, was a huge hit and witnessed the active participation of many industry leaders.