As the industry evolves, virtual and hybrid event platforms have become essential tools for organizers who want to reach larger audiences and boost attendee engagement. This guide reviews the top platforms for 2024–2026, outlines their key features and benefits – showing how the right technology can improve your event experience. We address common challenges—limited physical …

Your weekly event industry news round-up from ExpoPlatform: the launch of the world’s biggest event since the pandemic outbreak, consulting over vaccine passports for shows in England – and questions over the future role of Big Tech in our industry. Expo 2020 Dubai kicks off with a bang The world’s largest global gathering since the …

Virtual events offer a wealth of opportunities to increase ROI. These formats are on the rise but doubts persist on their ability to generate business ROI. Many organizers have struggled in providing the desired returns in the online sphere compared to an in-person one. These challenges can make it difficult to convince sponsors and exhibitors …

A wealth of options for virtual event monetisation have opened amid the digital transformation our industry has been through since 2020. ExpoPlatform’s latest ebook – the Monetisation Blueprint – sets out how organisers can make the most of opportunities brought through these new channels. This includes extending the life cycle of your in-person show through …

The event industry is changing rapidly. Each week we illustrate how this is happening and what it means for your business. Sponsorship is becoming increasingly important as the primary source of revenue for virtual events, according to a survey. Preliminary results from the State of the Industry Research – Third Quarter 2021 shows 43% of …

Growth of financial services event tech continues to grow at a rapid rate.  The surge of fintech and pandemic-related challenges have spurred digital transformation and online engagement in the industry. Online trading, mobile banking transactions and remote customer support have become the tools and strategies of the future.  To address this change, financial services providers …

There are unique challenges when it comes to online networking at virtual events: mostly around fewer opportunities to build an instant rapport with others. We at ExpoPlatform want to show organisers how to use online event technology to create great connections. Here’s our in-depth guide to networking in this brave new world of virtual events. …

Online event platforms are speeding up digital transformation in the business events industry. Organisers have moved away from tools like Zoom and Webex towards feature-rich virtual and hybrid platforms that can support large-scale conferences and exhibitions.  With so many options available, here are some questions to ask before choosing an online event platform: #1 What …

If the past 18 months have proven anything, it’s that technology has greatly increased the speed at which markets are able to adapt to a sudden downturn. But when the world’s leading brand licensing event was forced to close in the wake of the pandemic, few could have predicted it would bring the world’s largest …

The world of meetings and events has changed dramatically since the onset of the pandemic. Once considered as an afterthought and as ‘add-ons’ to face-to-face events, virtual events are commonplace today. Over the past 12 months, they have not only entirely replaced physical events in many cases, they have also made organisers rethink their marketing …