IMEX and isla launch free events carbon tracking tool

Event sustainable practices are set to get a massive boost with IMEX announcing the release of a new carbon tracking tool.

The Event Carbon Measurement Starter Pack – a free resource developed in partnership with TRACE by isla – is expected to help event organizers quantify and reduce their environmental impact. Read more about it below.

Here are the top headlines for your weekly event news updates:

• IMEX teams up with isla to launch free events carbon tracking tool
• Clarion Events North America promotes Narisa Wild to Chief Digital Officer 
• Emerald’s online marketplace launches Shopify app
• AEO elevates internal talent
• eMerge Americas onboards Greg Topalian as Partner and Advisor

Want a real-life example of how you can create sustainable events without incurring any extra cost? ↪️ Watch how ExpoPlatform’s Meetings Make Trees initiative planted a 1000 trees for MRO Americas 2024 ?

Read on for your full Week in Events roundup ⤵️

IMEX teams up with isla to launch free events carbon tracking tool

IMEX has announced a free Event Carbon Measurement Starter Pack developed in collaboration with TRACE by isla.

Set for release in September 2024, this tool is expected to address the need for environmental accountability in the events industry.

? We’ve partnered with @IMEX_Group to offer a
FREE Event Carbon Measurement Starter Pack, a resource for event professionals who want to reduce their event's carbon footprint. Join the waitlist: https://t.co/6Eqq63p3LD#SustainableEvents #EventCarbonMeasurement pic.twitter.com/NWtXlOjgB8

— isla (@weareisla_uk) August 21, 2024

It will equip event organizers with the knowledge and tools to implement effective carbon measurement strategies.

Key features include:

1. Clear guidance: The pack offers simplified instructions on the why, what, and how of measuring carbon emissions, making the process accessible to organizers of all experience levels.
2. Actionable advice: Users will find practical tips for reducing the carbon footprint of their events, promoting the feasibility of sustainable event planning.
3. Empowerment tools: The pack provides resources to help event planners navigate the path to net zero, aligning with global sustainability goals.

IMEX and isla’s partnership comes as response to the growing concerns about the substantial environmental impact of events.

Register here to receive the free tool in your email on September 4.

Clarion Events North America promotes Narisa Wild to Chief Digital Officer

Clarion Events North America has announced the promotion of Narisa Wild to the position of Chief Digital Officer.

The appointment comes after Narisa’s one-year tenure with the company as senior vice president of digital strategy and products, during which she significantly advanced Clarion’s digital initiatives.

Narisa has been recognized for her outstanding leadership skills, focus on customer needs and innovative approach to digital strategy.

Her efforts have been crucial in driving Clarion Events North America’s digital transformation forward.

Emerald’s online marketplace launches Shopify app

Bulletin, the online wholesale marketplace owned by Emerald Holding, Inc., has unveiled a new Shopify sales channel app.

This integration aims to simplify product management and order processing for brands using both platforms.

Syd Alperowicz, VP & GM at Bulletin, said: “Founded by former retailers, Bulletin understands the challenges of running a small business.

“We champion and support these entrepreneurs by offering buyers credit terms to ease cash flow, and a marketplace that delivers leads and sales with the most brand-friendly commission rates.

“This integration builds on that by simplifying operations and supporting growth.

“It’s pivotal to our mission, and both brands and buyers can anticipate ongoing improvements that will streamline their workload and empower them to focus on what they love most.”

The app’s launch marks a significant step in connecting omnichannel brands and retailers, offering a suite of features designed to enhance efficiency and reduce manual workload. Key functionalities include:

1. Automated product importing from Shopify to Bulletin, including bulk uploads and automatic syncing of updates and new items.
2. Real-time inventory synchronization to prevent overselling and maintain accurate stock levels across both platforms.
3. Seamless order transfer from Bulletin to Shopify, centralizing fulfillment processes.

This integration is expected to save time for vendors and improve their ability to manage multi-channel sales effectively. By automating previously manual tasks, the app allows businesses to focus more on growth and customer service.

AEO elevates internal talent

The Association of Event Organisers (AEO) has announced two key internal promotions in its projects and marketing divisions.

Lauren Petchell will now be the head of projects, while Emily Weall steps up to marketing manager.

Lauren will continue leading sustainability initiatives, managing working groups and supporting AEO’s event portfolio in her new role.

CEO Chris Skeith said: “Lauren has truly excelled in her role here at AEO. Her leadership and dedication have been nothing short of outstanding.

“She’s built fantastic relationships with our members, and it’s clear by the way our working groups have thrived since she joined.

“Lauren is handling more groups than we’ve ever had, which has led to a noticeable boost in member engagement.

“Her efforts in advancing our sustainability initiatives have been remarkable, and she absolutely deserves this new role.”

Meanwhile, Weall will develop and execute marketing plans for AEO initiatives, lead event marketing, manage multi-channel content and analyze data for growth opportunities.

Carmen Searle, head of marketing at AEO, said: “Emily has been a vital part of our team, consistently pushing the boundaries of creativity and innovation in our marketing efforts.

“She’s has become a central point of contact to the events team, takes ownership of any given project and is incredibly passionate about serving the members.

“Her promotion is a testament to her talent and dedication, and I have no doubt she will continue to excel in this new role.”

eMerge Americas onboards Greg Topalian as Partner and Advisor

Leading tech conference eMerge Americas have welcomed Greg Topalian, chairman of Clarion Events North America, as their new Partner and Advisor.

In his new role, Greg will work with eMerge Americas to expand their global footprint, elevate the attendee experience and foster partnerships.

His expertise will guide the organization’s strategy to ensure it remains a leader in tech innovation and fuels economic growth.

? Big News! ? We’re thrilled to welcome Greg Topalian (and Daniel ?), Chairman of @ClarionEventsNA and #founder of On Deck Ventures LLC, as a new Partner and Strategic Advisor! ? His expertise and leadership mark a key moment in the growth of #eMergeAmericas as we continue… pic.twitter.com/IkeBFRecrd

— eMerge Americas (@eMergeAmericas) August 21, 2024

CEO Melissa Medina said: “Greg’s extensive experience in the events industry, coupled with his deep understanding of market dynamics, will be invaluable as we aim to elevate eMerge Americas to new heights.

“His involvement is a testament to our commitment to driving innovation and fostering connections that will shape the future of technology and entrepreneurship.”

Greg said: “This expo and conference has established itself as a leading platform for innovation and entrepreneurship, and I am excited to contribute to its continued success.

“I look forward to working with the eMerge team to create an even more dynamic and impactful event that fosters meaningful connections and drives the tech industry forward.”

Book a free consultation with ExpoPlatform to understand how tech can help you nurture your event leads and accelerate the sales pipeline.