WeCosmoprof is the first-ever digital event from the organisers of Cosmoprof Worldwide Bologna – “the world's leading trade fair for the entire perfumery & cosmetics industry”. It was instrumental in creating a virtual environment for business opportunities and brought together exhibitors, buyers and beauty professionals from the beauty sector.
Challenges faced by the organisers
Cosmoprof has been a global business facilitator for over 50 years and has provided the perfect physical networking opportunity between supply and demand in the cosmetic industry. However, the Covid-19 crisis imposed limits on their initiatives, preventing the organisers from hosting the annual edition of Cosmoprof Worldwide Bologna in 2020.
The organisers were looking for an alternative to connect the ‘cosmoprof’ community and support a new way of conducting business in the industry. Taking their event online seemed the most logical step, but to accomplish this, they required a powerful digital platform loaded with capabilities to host over 40,000 attendees. Additionally, they needed tools for connecting these attendees, engaging them with sessions and live webinars, and creating right business opportunities.
With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.
- Custom Website Templates
- SEO Friendly Structure
- Social and RSS Feed
Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.
- In-built video conferencing tools
- Multiple meeting types supported
- Exhibitor-Product catalogues
The organisers set-up the various online sessions to engage the audience virtually and provide them useful market insights.
- Multiple session formats
- Numerous engagement tools
- Conference Agenda & Schedule
- Customised Registration Forms
- Attendee Badges with QR codes
- Automated Email Sending
- “Person-to-Object” matchmaking
- AI-based recommendations
- Ranked networking suggestions
Organisers created an online marketplace and facilitated new connections between the key players with networking tools.
- Interactive exhibitor & product profiles
- Meet, Message, & favorite options
- 'My Schedule’ & ‘Meeting Rooms’ integration
ExpoPlatform has been a great solution to our extensive registration process needs. Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity. ExpoPlatform is a great platform to work with for both small and big events; a great match!