WeCosmoprof 2020

WeCosmoprof is the first-ever digital event from the organisers of Cosmoprof Worldwide Bologna – “the world’s leading trade fair for the entire perfumery & cosmetics industry”. It was instrumental in creating a virtual environment for business opportunities and brought together exhibitors, buyers and beauty professionals from the beauty sector.

Cosmoprof has been a global business facilitator for over 50 years and has provided the perfect physical networking opportunity between supply and demand in the cosmetic industry. However, the Covid-19 crisis imposed limits on their initiatives, preventing the organisers from hosting the annual edition of Cosmoprof Worldwide Bologna in 2020.

The organisers were looking for an alternative to connect the ‘cosmoprof’ community and support a new way of conducting business in the industry. Taking their event online seemed the most logical step, but to accomplish this, they required a powerful digital platform loaded with capabilities to host over 40,000 attendees. Additionally, they needed tools for connecting these attendees, engaging them with sessions and live webinars, and creating right business opportunities.

The digital format proved to be a facilitator of productive interactions between key industry players, making the first edition of WeCosmoprof a great success. ‘Cosmoprof My Match’ – the matchmaking software was the core strength of the event and helped in creating networking opportunities in a virtual environment.