WeCosmoprof 2020

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days full of digital interactions
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participants
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exhibitors & sponsors
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products showcased
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Buyers
Overview

WeCosmoprof is the first-ever digital event from the organisers of Cosmoprof Worldwide Bologna – “the world's leading trade fair for the entire perfumery & cosmetics industry”. It was instrumental in creating a virtual environment for business opportunities and brought together exhibitors, buyers and beauty professionals from the beauty sector.

Organisers
Bologna Fiere
Sector
Perfumery and Cosmetics
Venue
Digital Event

Challenges faced by the organisers

Cosmoprof has been a global business facilitator for over 50 years and has provided the perfect physical networking opportunity between supply and demand in the cosmetic industry. However, the Covid-19 crisis imposed limits on their initiatives, preventing the organisers from hosting the annual edition of Cosmoprof Worldwide Bologna in 2020.

The organisers were looking for an alternative to connect the ‘cosmoprof’ community and support a new way of conducting business in the industry. Taking their event online seemed the most logical step, but to accomplish this, they required a powerful digital platform loaded with capabilities to host over 40,000 attendees. Additionally, they needed tools for connecting these attendees, engaging them with sessions and live webinars, and creating right business opportunities.

Our Solution

We’re in discussions with the Cosmoprof’s team for the originally scheduled Cosmoprof Worldwide Bologna 2020, when the crisis hit us. After mitigation efforts, we sat down together to discuss the concept of their first-ever digital event.
Together, we deciphered the integrities of replicating a physical event experience on a digital platform. These conversations helped us in revamping our own online meetings and sessions platform to suit their needs and add new features to ensure a two-way interaction amongst attendees.
Interactive Event
Website

With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.

  • Custom Website Templates
  • SEO Friendly Structure
  • Social and RSS Feed
Online
Meetings
online meetings platform

Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.

  • In-built video conferencing tools
  • Multiple meeting types supported
  • Exhibitor-Product catalogues
Online
Sessions
online sessions and conferences

The organisers set-up the various online sessions to engage the audience virtually and provide them useful market insights. 

  • Multiple session formats 
  • Numerous engagement tools
  • Conference Agenda & Schedule
Hosted Buyer
Management
hosted buyer management
This customised module laid the structure of the Buyer Program on the platform to set-up critical pre-qualified B2B meetings.

  • Hosted Buyer Qualification

  • Custom networking rules

  • Meeting ratings and success analysis
AI-Driven
Matchmaking
AI-powered matchmaking platform
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
Networking
AI-powered matchmaking platform

Organisers created an online marketplace and facilitated new connections between the key players with networking tools.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

The digital format proved to be a facilitator of productive interactions between key industry players, making the first edition of WeCosmoprof a great success. ‘Cosmoprof My Match’ - the matchmaking software was the core strength of the event and helped in creating networking opportunities in a virtual environment.
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interactions made
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total meetings
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meeting minutes clocked
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messages exchanged
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Favourites
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
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