Pulp & Beyond 2024 is a leading event in the Scandinavian region focusing on the future of the forest-based bioeconomy.

The show at Helsinki Expo and Convention Center brought together key industry players to discuss, explore and network for the latest trends and innovations such as carbon-neutral mills, sustainable products and waste reduction.

It also highlighted advancements in automation, digitalisation, AI and robotics for paper and pulp production.

ExpoPlatform’s AI-powered event management solutions helped connect sustainability experts from around the globe – including more than 8,000 visitors and 300 exhibitors.

This was the organiser’s first in-person show of Pulp & Beyond after Covid-19 so it was deemed crucial to present the audience with a modern, digitally-enabled experience.

The paper and pulp industry is a flourishing, tightly-knit sector in Finland and maximising participant networking was key for the 2024 edition.

It also saw international participation from leading players.

ExpoPlatform provided an all-in-one event management platform with AI-powered matchmaking at its core to modernise the show with a digital layer at every touchpoint.

The three-day show provided excellent networking opportunities for leading sustainability players – powered by ExpoPlatform’s AI Matchmaking solutions.

Increased participation and strong engagement numbers established the event’s stature as a pioneer to accelerating growth and partnerships in the forest-based bioeconomy industry.

Pulp & Beyond’s post-coronavirus comeback proved to be a successful one – the tech-enhanced avatar set the ball rolling for other events in the region by the organiser.