Pet Fair Beijing 2021

petfair beijing 2021
of hybrid event experience
products showcased
exhibitors & sponsors
Pet Fair Beijing is a regional trade show for pet supplies in the Asia-Pacific regions. As part of the Pet Fair Network, the show continues to support the development of pet industry manufacturers and brands distributors in North China.
hybrid event marketing
Communication Services
Hybrid Event (Beijing National Convention Center)

Challenges faced by the organisers

The ongoing uncertainty around business travel restrictions within Asia compelled the organisers to incorporate a digital component in the Pet Fair Beijing 2021 live event to cater an international audience.

The second edition of the Pet Link Asia would serve as the virtual counterpart of the overall hybrid experience in May 2021. This would also be followed by another hybrid event in Shanghai in September-October 2021. Thus, the need for a strong virtual platform weighed heavily on organisers to meet their new schedule and goals for the year.

For Pet Fair Beijing, a strong matchmaking functionality became pivotal to connect the international product, procurement and sourcing managers with top pet industry suppliers from all over Asia. With high standards set for exhibitor’s ROI and visitor’s satisfaction, the organisers also needed capable online monetisation opportunities within the event platform.

Our Solution

The organisers started discussing their revised event schedule and requirements for their upcoming hybrid events. Our virtual sponsorship functionalities generated a lot of interest as they enthusiastically offered their insights on different facets that could be monetised.
Online session rooms were modified for the online conference programs throughout the events. Our customer support team offered extra support and attention during the first weeks of development to the organisers as it was their first project in China. We also added multilingual facilities on the event platform to support the native audience.
Interactive Event
product discovery platform
Our customised drag-&-drop builder assisted the organisers to create an interactive and multilingual website with powerful capabilities.

  • Custom Website Templates
  • SEO Friendly Structure
  • Interactive conference lobby
online meetings platform
Buyers connected with exhibiting companies across the globe in virtual meeting rooms and engaged in business-driven conversations.

  • In-built video conferencing tools
  • Exhibitor-Product catalogues
  • Post meeting & chat analysis
online sessions and conferences
The conference programming was hosted on multiple virtual sessions in different formats for propagating knowledge sharing.

  • Multiple session formats 
  • Numerous engagement tools
  • Conference Agenda & Schedule
hosted buyer management
The online monetisation functionalities extended lead generation, branding and reach out opportunities at the event.

  • Sponsored lobby presence
  • Sponsored searches and listings
  • Real-time insights and statistics
ai powered matchmaking platform
The "Match Making Trade Matching Meeting" programme provided suitable products, people, content and sessions to the event participants.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
ai powered matchmaking platform
Organisers facilitated networking by connecting visitors and buyers with highly customised exhibitor and product profiles.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

The highly anticipated Pet Fair Beijing successfully concluded at the Beijing National Convention Center. The virtual content shared during the Pet Fair Link managed to grab the attention of over 200,000 global buyers, with the cumulative web views exceeding 1 million. These initiatives shined the global spotlight on the new Asian products and generated interest from buyers across overseas markets.
real-time online interactions
successful online matching negotiations
meeting minutes clocked
session minutes clocked
buyers and exhibitors business satisfaction
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.

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