Cosmoprof Bologna 2025
About the Event
Cosmoprof Worldwide Bologna is the leading international event for the cosmetics and beauty industry. It hosts 3,128 exhibitors from 65 countries as well as over 255,000 of buyers and retailers. The show is a must-attend platform for product launches, sourcing and strategic matchmaking.
For the 2025 edition, ExpoPlatform once again partnered with Cosmoprof to power the My Match networking platform, mobile experience and real-time engagement tools – helping the organiser deliver smarter business connections and deeper digital insights.
The Challenge
Cosmoprof continues to grow its scale and global reach – but with that comes the challenge of ensuring buyers and suppliers connect efficiently. In 2025, organisers sought to:
- Deliver frictionless, high-activation onboarding
- Improve engagement across chat, product discovery and scheduling
- Simplify platform setup and data management
- Provide measurable ROI for exhibitors, sponsors and key accounts
- Increase the effectiveness of networking tools, particularly meetings
Having supported previous editions, ExpoPlatform was tasked with evolving the experience based on year-over-year performance and strategic insights.
ExpoPlatform’s Solution
ExpoPlatform powered the Cosmoprof My Match platform to deliver advanced matchmaking, buyer-supplier chat, mobile navigation and exhibitor profile tools – all under a unified interface.
Key features included:
- Integrated 1:1 chat and messaging with analytics
- Meeting management tools and performance dashboards
- Mobile-first design for in-venue navigation and engagement
- Data analytics to optimise exhibitor content and sponsorship strategy
- Advanced filtering and interest matching for buyers and sellers
ExpoPlatform also supported pre-event onboarding and post-event insights to ensure stakeholder satisfaction.
The Results
Cosmoprof Bologna 2025 saw another strong year of participant engagement, with buyers and suppliers leaning heavily into digital tools:
- Chats and favourites remained high, with team members leading usage
- Meetings requested rose by 4.5%, a positive sign of user confidence in the platform
- Chat volume and favourites remained strong
- Meetings up year-over-year
- New Mobile app with smart catalogue and interactive map
