Hosted buyer programmes are curated meeting schedules that provide a premium networking experience to buyers and exhibitors. They are a massive boost for largescale tradeshows, helping to forge key connections and improve business opportunities. This article explains the value generated by these programmes using real-life examples of world-renowned tradeshows like IMEX and GITEX. Here’s what …

Attracting the ideal target for your Hosted Buyer Programme requires a strategic approach. You want to bring in those who are interested, engaged and committed to making a purchase. This means that you must speak directly to the needs and desires of your target audience. This article outlines the different factors you should consider to …

The next stage of event technology will allow participants to know which VIP attendees are in the room at an exhibition, according to a DWTC leader. Bilal Al-Rais, vice president of technology and digital cluster, told ExpoPlatform helping people understand who else is at the venue is one of the most important features they seek …

The right event tech platform can help with “every step” of creating high value hosted buyer programs, according to an industry leader. David Hidalgo, show director at IBTM Americas, places proof of value and data analysis as central to building good connections and convincing exhibitors to take part in tradeshows. Using event technology can streamline …

Hosted buyer programmes are enjoying newfound popularity in a tech-fuelled events landscape. The increased focus on ROI and value has encouraged organisers to put on more of these schedules to find high-quality buyers ready and willing to do business.  There’s a lot of information available on running a Hosted Buyer Programme – however, this also …

Eventprofs should bring a hosted buyer experience to tradeshows using technology “as much as possible”, according to an industry leader. Paul Miller, CEO of Questex, told ExpoPlatform how a VIP concierge program of meetings often has triple the NPS of their exhibitions. Now he believes organisers can learn lessons to bring that type of experience …

A hosted buyer program – or curated meeting program – matches buyers and sellers for tailored, pre-scheduled meetings that are commitment-free. This short guide will set out what is involved in this next generation of the format, with some advice on how to find the right buyer seller dynamic. Full insights can be found in …

A new appointment has been made at Arc as it aims to continue its upward curve in US expansion. Tim Hart will lead development across the country, following significant moves for the organiser in the states. Meanwhile, a new guide has been launched to give eventprofs a practical guide to curated meeting programs. Download the …

High profile buyers expect “specialist, curated” experiences aided by seamless event tech, according to an industry specialist. Sarah Lloyd, from IMEX Group, told ExpoPlatform how digital tools are being used to improve the offerings of their global scale shows in Frankfurt and Las Vegas. She heads up the organiser’s hosted buyer programme, which facilitates a …

A Hosted Buyer program connects key industry suppliers with top business leaders – the aim of the game for an event organizer. This solution offers a way to make exhibitions and trade shows more compelling for your exhibitors. Although digital has proven an effective knowledge-sharing medium, exhibitors are not entirely convinced about its ROI. Finding …