The ExpoPlatform blog

UK companies are spending more on events despite overall marketing budget cuts, according to a new report. Research from IPA Bellwether Q3 2024 shows event investments grew 9.9% in the third quarter. Public relations, direct marketing and media advertising were other areas that saw significant budget growth. Read more details below. Here are the top …

UFI, The Global Association of the Exhibition Industry, has named ExpoPlatform as its official speed matchmaking partner for its upcoming Global Congress. The 91st edition of the event will be hosted by Koelnmesse in Cologne, Germany, between November 20 and 23, bringing together hundreds of colleagues from across the world. Event technology provider ExpoPlatform will …

The 2024 edition of GITEX Global saw the highest number of international attendees in the tech show’s 44-year-old history. The event featured more than 6,500 exhibitors and 1,800 startups from 180+ countries. Read more about it below. Here are the top headlines for your weekly event news updates: GITEX Global records highest-ever international participation Explori …

IMEX America has hit a new record with more than 15,500 attendees at its 2024 edition, signalling growing confidence in the business events sector.  The prestigious tradeshow saw the participation of over 5,500 buyers – including 4,300 hosted buyers – with more than 86,000 pre-scheduled meetings with exhibitors. Read all about it below. Here are …

UFI has selected event industry veteran and the current chief executive of AEO Chris Skeith as its new CEO from 2025. The development comes after outgoing CEO Kai Hattendorf announced he would step down from the post after a decade-long tenure. Read more about it below. Here are the top headlines for your weekly event …

UFI, the Global Association of the Exhibition Industry, has announced Chris Skeith as its next CEO. Chris takes on the post from January after incumbent Kai Hattendorf revealed he would be stepping down. Throughout his career, Chris has been actively involved with UFI, chairing the Associations Committee and serving on UFI’s Executive Committee. He said: …

Informa, RX and Clarion continue to lead the global exhibition industry, respectively holding onto the top three positions in Stax’s annual ranking of organizers. The figures also show exhibitions exposed to Chinese markets making a strong return. Read more about it below. Here are the top headlines for your weekly event news updates: Informa, RX, …

AI adoption in events has surged 60% since 2023, according to a new report. The rise and rise of this technology comes amid a growing eagerness among organizers to take advantage of its benefits. Global DMC Partners found 48% are now using AI tools like ChatGPT, Jasper, Midjourney, Fathom and Descript to streamline their event …

The Association of Event Organizers has appointed a dmg executive as its new chairman. New chair Rachel Swann will also work on building AEO’s core pillars and exploring their relevance to the association’s members. The move is aimed at “future-proofing” the association for next-generation challenges and opportunities. Read more about it below. Here are the …

In a rapidly evolving digital landscape, artificial intelligence has emerged as both a challenge and an opportunity for event professionals. This Transformation Stories interview with Fatima Barbero delves deep into its current landscape to uncover the way forward. The role of AI in event management is in “a bit of a mess” but a strategic …