Find out how eventprofs can Stand With Ukraine
post image

Digital Disruption in Machinery Buying

In this exclusive report, we look at how buying and selling has changed during the COVID-19 pandemic in Agriculture, Construction, Materials Handling and Transportation industries.

Based on a study of more than 25,000 buyers of heavy machinery, in partnership with ExpoPlatform and LECTURA, download the full 25 page report to learn:

  • How digital has become the preferred channel for buyers, with sales have shifting to digital and remote transactions
  • The amount spend per transaction has increased. 75% of those buying through digital channels were willing to spend more than $10,000 entirely online.
  • Which brands are the most in-demand for buyers
  • Types of digital content which are the most useful for buyers in evaluating machinery
  • How much appetite is there to return to in-person exhibitions and conferences

Download your free copy now.