Event organizers have long attributed the value of shows to the amount of content they can offer to participants – this has been the status quo for years. This means the more speakers, sessions, panels, exhibits – the better. The belief was that this makes the event more impressive and attractive to potential attendees and …

The Singapore MICE industry is on the rise and now arguably the events capital of the Asia-Pacific market. Its regional access, relative geopolitical neutrality and excellent exhibition ecosystem and infrastructure are all massive contributing factors. But is there a catch to the growth of the Singapore MICE market? Or will it continue to cement itself …

Out of the many challenges facing the industry in recent years – event tech integration remains the most persistent. Although the issue itself has layers, business leaders believe that the solutions are simple in theory but require universal commitment in practice. Why is event tech integration such a challenge? We will cover the following points …