The Singapore MICE industry is on the rise and now arguably the events capital of the Asia-Pacific market. Its regional access, relative geopolitical neutrality and excellent exhibition ecosystem and infrastructure are all massive contributing factors. But is there a catch to the growth of the Singapore MICE market? Or will it continue to cement itself …

Out of the many challenges facing the industry in recent years – event tech integration remains the most persistent. Although the issue itself has layers, business leaders believe that the solutions are simple in theory but require universal commitment in practice. Why is event tech integration such a challenge? We will cover the following points …

Collaboration in events is now more imperative than ever. This doesn’t just mean deepening existing collaborative relationships with partners- it means embracing an industry-wide shift in cooperation between competitors. The following article will break down what this looks like, including answering the following questions: As we move further into a tech-driven future, being overly competitive …

Every event must be emotionally engaging – whether it’s a trade show, conference or product exhibition. Regardless of the audience, exhibitors or objective. This is now a universal requirement for all shows. Marketing as a whole has undergone significant transformation over the last several decades. In a world that is more emotionally reactive, the following …

UK companies are spending more on events despite overall marketing budget cuts, according to a new report. Research from IPA Bellwether Q3 2024 shows event investments grew 9.9% in the third quarter. Public relations, direct marketing and media advertising were other areas that saw significant budget growth. Read more details below. Here are the top …

More than half of eventprofs believe AI technology won’t result in staff being axed, according to a new survey. This edition of Chart of the Month highlights research from PCMA Convene’s 30th Meetings Market Survey, which shows 27% don’t see any changes to the workforce and 32% only see the need for some upskilling. That’s …

A new poll by the Global Business Travel Association (GBTA) has revealed the key factors and trends that will shape global business travel in 2023 and beyond. The business travel industry is expected to continue its growth momentum, with worldwide spending projected to reach $1.16 trillion in 2023. Meanwhile, the UK is set to witness …

It’s been a week of acquisitions as event businesses move to strengthen their strategic footing in 2023. We’re leading with PCMA, but both ASM Global and Emerald have also announced strategic takeovers which we will take a closer look at. Meanwhile, Informa Group held onto its top spot in a rankings list with focus on …

More event professionals are optimistic about the health of the industry than ever, a new survey has revealed. Several factors point towards a positive future for events in 2023, according to the 2023 Global Meetings and Events Forecast by American Express ? 72% of the eventprofs surveyed chose 8 or above when asked to rate …

The new chair of AEO has placed raising the profile of our industry with decisionmakers as a priority for her time in the role. Julie Driscoll, of Hyve Group, made the announcement after her election to address claims of poor government attention during the coronavirus lockdowns, which saw exhibitions categorised the same as weddings. Meanwhile, …