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Organisers have adopted tools like CRMs in their workflow to streamline and use event data to drive sales and build future strategies. This article explains what CRMs are, their benefits to tradeshow management and how to choose the right one for your event. ➡️ For more info on how digital tools will shape the events ...

RX Global has made another step to support its gender goals by joining a leading community to empower women in our industry. The organiser joined the Women in Exhibition Network (WIE) to help hit its ambition to nurture female leaders. Other top stories from our weekly events roundup include: 👉 Informa Markets boost DEI programme ...

The future of ChatGPT-like tools for event organizers could bring alternatives for data analysis to help improve experiences, according to an ExpoPlatform leader. Mykyta Fastovets, CTO, told how our industry should expect generative AI solutions to be able to help participants and planners in a range of ways. It comes as AI-powered features came out ...