Investing in a mobile event app unlocks more ways to engage and monetise. But first, you need to maximise your event app downloads. This article highlights 10 ways organisers can increase event adoption at their shows, using a selection of proven strategies to boost interest. Meanwhile, you can learn how digital tools like mobile apps …

The global event app market is set to more than double in value and hit $2.5 billion by 2028, according to a new report. Figures from the Insights Partners show the technology was worth $1.2bn in 2022 but is projected to grow at a CAGR of 14% over six years. It comes as ExpoPlatform’s research …

QR codes are used for so many parts our lives – to access information, pay for goods and services as well as capture contact details. But how do you use these digital tools to improve live events? At in-person shows, QR codes are a convenient way to check in to venues, unlock attendee details and …

Event mobile app downloads have doubled in two years as the digital transformation of our industry continues, according to new research. Figures from ExpoPlatform show the number of live show participants using the tool is around two times as many now than it was pre-pandemic. It comes as exhibitors, attendees and organisers have all witnessed …

The exhibition industry is in a “new paradigm” where mobile event app technology can become a crucial revenue generator, according to an industry leader. Mark Maydon, commercial director at Crowd Connected, has set out his vision for how technology will spearhead innovation through Smart Events – and more specifically data. This format is an in-person …