The supplier dashboard must make it easy for them to upload products, news and marketing content – as well as show all leads and interactions in one place.
ExpoPlatform’s Lead Intelligence brings together all digital touchpoints such as anyone who has viewed a profile, content or clicked a sponsor’s banner.
This significantly increases the volume of leads suppliers receive.
Content is what keeps your Marketplace alive. Regular articles and on-demand webinars can be used to spur engagement with products and suppliers, identifying problems as well as how to solve them.
Micro Community Groups can be created to allow niche groups to connect, host content, encourage interaction and forge sponsorship opportunities.
Give your suppliers tools to easily onboard into the platform, with automated notifications and upsells to encourage richer profiles.
Offer different subscription packages to monetise your suppliers. Once a supplier is in the platform their profile can also be activated at multiple events.
Having a Marketplace as part of your exhibitor packages is a proven way to boost digital revenue by more than 300%.
