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SISO Leadership Conference 2025
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The end of mass events: Hello hyper-everything experiences
The era of the monolithic trade show is dead as priorities shift toward hyper-everything experiences where relevance is the goal, according to an industry expert. Narisa Wild, chief digital officer at Clarion Events North America, argues that being able to synthesize complex behavioral signals will now separate innovators from followers. Clarion is among an elite ...
The event tech integration issue: how to overcome the industry’s biggest challenge
Out of the many challenges facing the industry in recent years – event tech integration remains the most persistent. Although the issue itself has layers, business leaders believe that the solutions are simple in theory but require universal commitment in practice. Why is event tech integration such a challenge? We will cover the following points ...
ATM 2026 rescheduled amid safety concerns
Leading organizer RX has announced the rescheduling of Arabian Travel Market 2026. The show has been moved from May to August, where Dubai World Trade Centre will remain the host venue. This move comes amid concerns over the safety of visitors and partners. Your other main industry stories include: CloserStill Media announces the launch of ...