PCMA Convening Leaders

The Singapore MICE industry is on the rise and now arguably the events capital of the Asia-Pacific market. Its regional access, relative geopolitical neutrality and excellent exhibition ecosystem and infrastructure are all massive contributing factors. But is there a catch to the growth of the Singapore MICE market? Or will it continue to cement itself ...

The Hong Kong Tourist Board has signed a three-year Memorandum of Understanding with Informa. This agreement will see the global leading event organizer bring a portfolio of premium international exhibition IPs to the region. It is part of Asia’s first-ever “city-as-your-showroom” concept to reinforce Hong Kong’s reputation as “the world’s meeting place”. Your other top ...

The events industry is built on bringing large numbers of people together for two-to-five days. It’s brilliant but can be draining. Each of these can last up to eight hours (not including informal gatherings post-event). Attendee exhaustion, overstimulation, exhibition fatigue and staff burnout are becoming recurring issues. In this guide we will unpack the following: ...