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The evolving exhibitor playbook: why businesses have moved beyond the booth
The exhibitor strategy has remained relatively straightforward for decades. They invest in a stand, attract attendees and hope that leads convert into real opportunities. That model is now obsolete and the exhibitor approach to events has fundamentally changed. In the following guide we will explore: What was the traditional exhibitor approach to events and why ...
Jordan Yeates joins ExpoPlatform in new role
Jordan Yeates has joined event technology provider ExpoPlatform as its new Director of Engagement and Commercialisation. The appointment represents a significant step forward in the company’s goal to help clients elevate their event experiences and maximise digital ROI. Jordan makes the transition to the technology provider from major event organiser IMEX Group, where he previously ...
UFI reveals strong state of events despite Middle Eastern conflict
UFI has shown positive industry results in the latest edition of its Global Exhibition Barometer. It revealed that 90% of companies outside of the Gulf Cooperation Council (GCC) have seen minimal negative impact from the current situation in the Middle East. A total of 27% of global exhibition businesses also expect annual revenue growth of more ...