What are the vital attributes of an advanced expo floor plan?

The foundation of your live event starts with building a premier expo floor plan.

Having the right tools at your disposal to create this is key to setting your show up for success.

It makes it easy for attendees to navigate your event and gives exhibitors an opportunity to highlight their key messaging at the early stages.

In this guide we will cover:

• What an advanced expo floor plan looks like
• Customization for exhibitor stands on your expo floor plan
• Creating the first touch points between participants
• Expo floor plan filters for visitor optimization

Organizers need a platform that enables them to create a floor plan that will make their exhibition feel unique and memorable.

What an advanced expo floor plan looks like

The primary goal when creating the ideal floor plan for an event is to ensure easy navigation for attendees.

Visitors need a clear map that helps them get to where they need to be quickly and efficiently.

Important venue spaces should be highlighted, such as:

• Stage areas
• Conference rooms
• Exhibition stalls
• Hosted buyer lounge

The best expo floor plans empower organizers to provide more than just a map of the exhibition –  they will offer an interactive experience that serves as a preview of the venue in the digital space. For a full walkthrough of interactive floor plans click here.

This gives attendees the ability to draft their event journey and utilize their time correctly by getting to grips with the layout beforehand.

Advanced expo floor-planning software will also include GPS-style features that show visitors the quickest routes to their desired venue spaces.

Customization for exhibitor stands on your expo floor plan

A key attribute of any event platform is the customization options it provides.

Organizers can give their exhibitors the ability to customize their digital stand on the map.

This provides a better experience for exhibitors by enabling them to customize the branding on what could be the first touchpoint for visitors.

They can provide brief but essential information – main brand messaging or mission statement, upcoming sessions or child exhibitors (if applicable).

It also provides an opportunity to make their custom branding stand out on the venue map.

If an exhibitor’s brand stands out to attendees on the floor plan, it could increase the likelihood of engagement during the live show.

This is also where links to individual profiles are hosted, driving further engagement.

Creating the first touch points between participants

Exhibitions are primarily about engagement between exhibitors and attendees.

Some of the first touchpoints of this can occur at the beginning of the event journey, which should be taken into account when creating the ideal expo floor plan.

As attendees research and explore the map, specific mini-profiles will likely catch their eye.

This could lead them to click on their main page and engage with the content or products available.

Attendees can also interact with stands on the map by booking meetings, messaging directly or favoriting specific exhibitors.

This has a domino effect on the AI-powered algorithm – impacting which business and product profiles visitors see in their individual feeds.

An expo floor plan should be approached as a mini-preview of the exhibition itself and can often reflect the actual journey of participants on the day.

Expo floor plan filters for attendee journey optimization

A key attribute of an interactive floor plan is to empower attendees to optimize their event experience.

This can be done by offering filtering options that helps them identify key areas relevant to them on the map, enabled through the integration of Crowd Connected‘s location software. 

Attendees can carefully craft their custom exhibition journey using these filters and categories.

They can use quick filter options to highlight sessions, booked meetings, favorites, top matches or stands they have previously visited.

These tools enable attendees to maximize their time and plan efficiently so they can get the most out of the event.

Advanced expo floor plans empower organizers to make their exhibitions unique while giving exhibitors the opportunity to make their brand stand out and make it easy for visitors to navigate and plan their event journey.

To bring your show to life in the digital space, book a demo with ExoPlatform.