Event organizer mobile app: what are the essential features?

An advanced event organizer mobile app is key to extending your live shows into the digital space.

They empower visitors to connect, share content and retrieve leads in real-time.

This is the true hybrid experience – in-person connection, enhanced by technology.

This guide will explore the main features:

• Highlight your brand and key messaging on your homepage
• Premium event organizer mobile app tech that maximizes exhibitor lead retrieval capabilities
• Monetize your event with in-app ad space and premium option

A premium mobile app is key to enriching the event experience for exhibitors, attendees and sponsors.

Your event organizer mobile app serves as the gateway to your entire portfolio

Managing different apps for each event can be a hassle if you have a portfolio filled with multiple shows.

Ensuring each application is running smoothly can be time-consuming and costly, whereas the best event organizer apps serve as a portfolio hub.

You can group all of your shows under one umbrella and consolidate your tech stack.

Exhibitors and attendees also have your whole portfolio at their fingertips.

This removes the need to download multiple apps for separate events (which then means you’re taking up less device storage).

It’s also useful as a secondary marketing tactic for advertising other shows.

Your visitors may be unaware of some of the other events in your portfolio and discover them via the app.

They can then see what other upcoming shows you have if they’ve enjoyed the one they’re attending. 

Highlight your brand and key messaging on your homepage

It is vital your event organizer mobile app showcases the theme of your show.

Your homepage must feature the important messaging you most want your visitors to see.

Any app worth its salt needs to have customization tools that empowers you to highlight your event branding.

You can design your homepage to spotlight the most important information for visitors.

This can include – key links, floor plans, contact details and more.

Visitors are more likely to engage with in-app content when it looks more compelling.

Interesting aesthetics and messaging that resonate with people draw them in and pique their curiosity – these are the key attributes to be capitalized upon.

The initial steps of the event experience take place digitally, so it’s important organizers make the first impression memorable.

Premium event organizer mobile app tech that maximizes exhibitor lead retrieval capabilities

Event mobile app tech is constantly evolving to enable better connections for participants – the quality and quantity of meetings as well as leads captured increase as a result.

Exhibitors can scan attendees, collect important data and use it to qualify visitors and determine their likelihood of generating high-value leads.

These unique insights-  based on profiles, content interests and in-app actions – empower exhibitors to prioritize meetings with the highest conversion potential.

Exhibitors look to event organizers to provide the best lead capturing and data analysis tools so they can prove ROI.

The best options will have an omnichannel dashboard that provides these data insights in real-time.

Your event organizer mobile app must also enhance the experience for attendees.

Attendees want easy navigation and the ability to find exhibitors who are most relevant to them.

The in-app algorithm is key to meeting these needs – it aligns itself with preferences and creates a personalized feed of content, session and exhibitor suggestions.

This enables organizers to increase the event’s value for exhibitors and attendees.

Download the free Event App Handbook for a practical guide on how to utilize our app for your event.

Monetize your event with in-app ad space and premium option

Your app also provides a monetization opportunity to drive more event revenue.

This is digital space that can be used for ads and options for premium profiles.

Exhibitors can gain more connections by highlighting themselves on the homepage.

Sponsors can use several different ad formats to apply to the app.

Digital space for banner and splash ads is a perfect way to increase sponsor ROI.

The more digital sponsorship options you can provide, the more it drives the value of your event.

This is why choosing the best event app is crucial – it must be customizable, optimized for lead retrieval, improve your tech stack and provide great sponsorship opportunities.

Provide a premium event organizer mobile app and increase the value of your event here.