The ExpoPlatform blog
The ‘million dollar question’ about event data algorithms
The “million dollar question” facing organizers right now is over how event data can create high-quality recommendations, according to an industry expert. Eleni Lialiamou, executive vice president of product management at Informa Markets, believes the way we live our lives has been transformed through technology – and exhibitions deserve the same. But how close we …
Digitisation ‘key issue’ facing eventprofs – UFI survey
Eventprofs around the world have highlighted digitisation as the most pressing industry trend of our time. Those are the findings of the latest global survey by UFI, with 30% of respondents choosing it in the special-edition research. Find out more about how to navigate the challenges and opportunities of digital tools in our Event Tech …
How to make your live events more sustainable
The live events industry faces a crucial challenge – how to make their shows more sustainable while delivering value to their clients. A report by AMEX revealed 80% of event professionals said their organisation considered this area while planning shows. Of these, 76% said they had a sustainable meetings program strategy in place. Miguel Neves …
Eventprofs need a seamless mobile app experience – panel
Eventprofs predict digital revenue will increase through tools like mobile apps, but organisers must remove “all challenges” if they’re to hit their full potential. That was one claim during an expert debate about the future of technology in our industry for 2023, following the release of the Event Tech Forecast report. The panel discussed findings …
Eventprofs ‘scared’ of tech? Here’s how it’s an opportunity
Eventprofs are “scared” of technology despite it being an “incredible opportunity” for our industry in 2023, according to an expert panel. Recent findings from the Event Tech Forecast 2023 revealed how digital tools will be utilised in the coming months, as well as what challenges need to be overcome. Luke Bilton, Chief Growth Officer at …
ETT Club renews partnership with ExpoPlatform
Exhibition Think Tank Club is to progress on its “journey of hierarchy-free collaboration” across our industry through its renewed partnership with ExpoPlatform. The global online platform allows exhibition professionals to network, debate and continue to help the sector move forward. It has now received refreshed backing by the leading event technology provider as an Online …
Saudi Arabia backs events industry with $3.7bn fund
Saudi Arabia has given a strong backing to its vision for our industry with a package worth $3.7 billion. The Events Investment Fund will spearhead growth for sectors across the kingdom. It recognises the importance of our industry – and should serve as a wakeup call for other world leaders to give some policy focus …
Event data is ‘key to future’ of tradeshows
Collecting data from your events is “key to the future” of tradeshow organisers and stopping the threat of Big Tech giants, according to an industry expert. Stephan Forseilles, head of technology and digital transformation at Easyfairs, believes using this information is important to having an advantage in the exhibition space. But he set out how …
Digital to make up to 30% of event revenue – survey
A majority of organisers expect digital channels to generate up to 30% of their revenue in 2023, according to a new study. ExpoPlatform’s Event Tech Forecast 2023 reveals 50% of eventprofs anticipate their annual revenue from this area to hover between 10 and 29% in the coming year. Download the report now. ⬅ Meanwhile, more …
Acquisitions amid ‘break from comfort zone’ for PCMA
It’s been a week of acquisitions as event businesses move to strengthen their strategic footing in 2023. We’re leading with PCMA, but both ASM Global and Emerald have also announced strategic takeovers which we will take a closer look at. Meanwhile, Informa Group held onto its top spot in a rankings list with focus on …
