What you will learn in this ebook
The event industry has undergone one of the biggest shakeups to its business model it has ever seen. The latest forecasts estimate that digital is expected to rise from just 2% to 25% of exhibition revenue.
The Monetisation Blueprint interviews leading experts for their advice in how to transform their business.
Download this ebook to learn:
- Trends shaping the digital future of exhibitions
- How to create a ‘monetisation journey’ that includes digital packages
- Training and re-structuring your salesteam for growth
- A Go-To-Market checklist