The Meetings Show 2025
About the Event
The Meetings Show 2025 returned to London with renewed momentum. Now in its second year using ExpoPlatform, organiser Northstar Travel Group delivered an even more connected and data-led experience across every stage of the attendee journey.
This year’s edition hit 120% of its meeting target, exceeding expectations and proving that the right digital infrastructure doesn’t just support engagement – it drives it. ExpoPlatform helped the event scale its impact through refined matchmaking, upgraded mobile tools and smart scheduling.
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The Challenge
The Meetings Show is a buyer-led format – so schedules are tight and meetings must deliver clear business value. The organiser needed a modular and flexible solution that could:
- Support rapid adoption by attendees with minimal onboarding friction.
- Drive meeting bookings through intuitive navigation and smart discovery.
- Allow the opportunity to shape and evolve the platform experience over time.
- Remove barriers to booking appointments while also surfacing new and relevant contacts.
ExpoPlatform’s Solution
ExpoPlatform delivered its market-leading solutions with the growth needed to meet the show’s evolving demands over the course of their partnership.
Key features included:
- Smart matchmaking and AI-powered discovery to support both planned and opportunistic meetings.
- A mobile app that mirrored the simplicity and flow of personal tech and apps, reducing friction for busy buyers.
- A centralised agenda and inbox, letting attendees manage meetings, sessions and conversations in one place.
- Meeting request, confirmation and administration of schedules – tailor-made to meet Northstar Travel Group expectations for outcomes.
- Dedicated support, ongoing product training and feedback loops to ensure continuous improvement.
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The Results
The Meetings Show 2025 delivered strong, measurable outcomes across every major interaction point.
- 32,422 meetings initiated, surpassing the organiser’s target by 20%.
- A highly active buyer base, with over 71% account activation.
- 30,017 conversations and 57,770 favourites showing clear buyer intent.
- Smart recommendations and discovery tools helped buyers discover even more highly relevant exhibitors ahead of the event, on top of those they already had in mind.
Key Takeaways
Here are some of the main highlights from this edition of the Meetings Show 2025:
- ExpoPlatform helped the Meetings Show exceed its meeting targets by 20%.
- Buyers praised the simplicity and familiarity of the mobile interface.
- The combination of planned scheduling and intelligent discovery increased meeting volume and quality.
- Continuous training and support helped ensure platform features translated into real-world success.
- A collaborative and developing partnership helped improve results with the platform year-on-year.
“We were extremely excited when we pulled a report from ExpoPlatform just before the show, which indicated that we were at 120% of our meetings target.
“So obviously, we’ve got a great list of exhibitors that our buyers want to meet and they’re able to do that quite easily through platforms. So it’s been great.”
