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The Meetings Show and Business Travel Show Asia Pacific
What is the event?
The Meetings Show Asia Pacific and Business Travel Show Asia Pacific 2026 saw ExpoPlatform power an event technology experience designed to maximise meetings, simplify navigation and connect buyers with the right suppliers at scale.
The goal was clear – deliver a hosted buyer meeting experience across two co-located events that matched the scale and expectations of a growing international audience.
The challenge
Running two co-located events on one platform introduced both opportunity and complexity. Buyers and exhibitors needed clear event journeys while still benefiting from the wider audience ecosystem.
The platform needed to:
- Support a high volume of pre-scheduled meetings
- Enable easy discovery of buyers and exhibitors
- Provide a seamless experience across mobile and web
- Reduce friction in scheduling and navigation
- Deliver consistency with the UK edition while adapting to a new regional audience
How ExpoPlatform tech helped
ExpoPlatform delivered a fully integrated platform experience across both events, combining matchmaking, meeting scheduling, networking and mobile agendas within one ecosystem.
Participants could search attendee profiles, apply preferences and schedule meetings quickly through a streamlined interface. Mobile access ensured attendees could manage meetings, education sessions and floor navigation on the go.
The shared platform structure also allowed Northstar Travel Group to maintain consistency across both brands while giving each audience its own identity and networking flow.
Combined event results
Engagement breakdown
“ExpoPlatform has been a fantastic and easy-to-use tool. It is very vibrant and easy for attendees to navigate.
The appointment system made it simple to search for buyers and sellers, review profiles and set preferences. The education sessions are also very easy to navigate.
Most importantly, everything is combined into one agenda that works on mobile, helping attendees manage their time and move around the show floor.”
Why it worked
Success for both events reflected the strength of a growing partnership between Northstar Travel Group and ExpoPlatform.
The UK editions established the operational model, while the Asia Pacific editions proved that the same approach could scale internationally while adapting to different audiences and event formats.
This resulted in consistency without rigidity. Buyers and exhibitors understood the platform immediately, reducing onboarding friction and increasing engagement from the start.
Key takeaways
- One platform successfully powered two co-located events
- Hosted buyers averaged 10 meetings across both shows
- Unified mobile agendas simplified attendee journeys
- Matchmaking tools increased meeting relevance and efficiency
- Shared infrastructure supported operational consistency
- Proven partnership model scaled successfully from the UK to APAC
The Meetings Show Asia Pacific and Business Travel Show Asia Pacific demonstrated how connected event technology can support multiple audiences without compromising user experience.
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