0
days full of digital interactions
0
participants
0
visitors
0
products showcased
0
exhibitors & sponsors
Overview

JCK Virtual is the first-ever virtual edition of the annual JCK Las Vegas and Luxury Shows by JCK events. Hailed as the largest gathering of the global jewellry and watch industry, this online event brought together exhibitors, qualified buyers and professionals to meet, learn and network for knowledge sharing and business opportunities.

Organiser
Reed Exhibitions
Sector
Jewellry and watch
Venue
Digital Event

Challenges faced by the organisers

Traditionally held in-person for the international jewellery and watch community, the JCK Las Vegas and Luxury by JCK events were cancelled by Reed Exhibitions due to the risks posed by COVID-19. The organisers planned to create a stand-in virtual edition of these events, but faced the complicated task of recreating a similar experience in the digital space.

The first challenge was to replicate the live event experience where tangible interactions with exhibitor goods were a critical engagement factor. They already had a virtual immersive technology in place and were looking for an event technology solution that had the desired functionality and features to showcase industry products in an interactive manner. The annual JCK events were also popular for their ‘JCK Talks education program’, a knowledge sharing program through which attendees could gain key insights and learnings from industry experts. It was essential to provide a similar experience in the virtual format as well.

Our Solution

The organiser's top priority for JCK Virtual was to provide an interactive online environment that would mirror the experience of a live trade show and allow participants to browse a varied mix of products and exhibitors. They wanted to integrate their virtual immersive technology with a robust digital event platform and ExpoPlatform proved to be the perfect foil to help them transition smoothly to the online space.
After a series of discussions to assess the exact needs for the event, the ExpoPlatform team ran several combinations of their modular solutions to find the best fit. This included the newly designed online session and meeting rooms for the event audience with more engaging features to enhance their virtual experience.
Interactive Event
Website

With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.

  • Custom Website Templates
  • SEO Friendly Structure
  • Social and RSS Feed
Online
Meetings
online meetings platform

Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.

  • In-built video conferencing tools
  • Multiple meeting types supported
  • Exhibitor-Product catalogues
Online
Sessions
online sessions and conferences

The organisers set-up the various online sessions to engage the audience virtually and provide them useful market insights. 

  • Multiple session formats 
  • Numerous engagement tools
  • Conference Agenda & Schedule
Monetisation
Opportunities
hosted buyer management

The organisers provided exhibitors and sponsors with numerous branding opportunities.

  • Sponsored listings on strategic locations
  • Sponsored searches and listing
  • Real-time insights and statistics
AI-Driven
Matchmaking
AI-powered matchmaking platform

We matched the visitors to suitable products, people, content, and much more - all based on their preferences.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
Networking
AI-powered matchmaking platform

Organisers created an online marketplace and facilitated new connections between the key players with networking tools.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

The five-day virtual event was greatly successful in engaging the participants throughout the course of the event - whether they were visiting virtual showrooms, attending sessions or exploring the exhibitor and product directories. The JCK Virtual educational program was also a big hit amongst the jewellery professionals.
0
interactions made
0
total meetings
0
meeting minutes clocked
0
messages exchanged
Caroline Schikker

ExpoPlatform has been a great solution to our extensive registration process needs. Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity. ExpoPlatform is a great platform to work with for both small and big events; a great match!

Caroline Schikker
Event Manager at Accenture Innovation Awards
Alison Gilmore
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event, creating a richer, more connected experience for the participants. As a result, the ILTM Virtual World Tour, which was a nine days, across three weeks and three regions event, was highly praised by our exhibitors and attendees. ExpoPlatform offer flexibility and support to their clients through the whole process and we look forward to collaborating with ExpoPlatform for our upcoming projects.
Alison Gilmore
Exhibition director, Luxury Travel Portfolio
Francesca Maturi
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with Expoplatform and look forward to working with the team for our upcoming events.
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Susan Merola
We first used ExpoPlatform for our JCK Virtual event in August to bring the JCK community together virtually since it wasn’t possible to gather in person. We initially chose ExpoPlatform because of the many interaction features the platform offers it has been a really great tool to helping out attendees and exhibitors connect as well as for driving new revenue streams and we continue to work with ExpoPlatform on a number of other events, both here in the US and in Europe.
Susan Merola
Director, Marketing Technology at Reed Exhibitions
Adam Parry
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Adam Parry
Co-founder at AMP Events
Satish Khanna
Using ExpoPlatform system to manage our data was fast and easy. Finally we have a better idea of our visitor and exhibitor requests which will help us to properly prepare ArabPlast 2019. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
Satish Khanna
General Manager Al Fajer Information & Services
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