JCK Virtual 2020

Traditionally held in-person for the international jewellery and watch community, the JCK Las Vegas and Luxury by JCK events were cancelled by Reed Exhibitions due to the risks posed by COVID-19. The organisers planned to create a stand-in virtual edition of these events, but faced the complicated task of recreating a similar experience in the digital space. The first challenge was to replicate the live event experience where tangible interactions with exhibitor goods were a critical engagement factor.

They already had a virtual immersive technology in place and were looking for an event technology solution that had the desired functionality and features to showcase industry products in an interactive manner. The annual JCK events were also popular for their ‘JCK Talks education program’, a knowledge sharing program through which attendees could gain key insights and learnings from industry experts. It was essential to provide a similar experience in the virtual format as well.