JCK Virtual 2020
JCK Virtual is the first-ever virtual edition of the annual JCK Las Vegas and Luxury Shows by JCK events. Hailed as the largest gathering of the global jewellry and watch industry, this online event brought together exhibitors, qualified buyers and professionals to meet, learn and network for knowledge sharing and business opportunities.
Challenges faced by the organisers
Traditionally held in-person for the international jewellery and watch community, the JCK Las Vegas and Luxury by JCK events were cancelled by Reed Exhibitions due to the risks posed by COVID-19. The organisers planned to create a stand-in virtual edition of these events, but faced the complicated task of recreating a similar experience in the digital space.The first challenge was to replicate the live event experience where tangible interactions with exhibitor goods were a critical engagement factor. They already had a virtual immersive technology in place and were looking for an event technology solution that had the desired functionality and features to showcase industry products in an interactive manner. The annual JCK events were also popular for their ‘JCK Talks education program’, a knowledge sharing program through which attendees could gain key insights and learnings from industry experts. It was essential to provide a similar experience in the virtual format as well.
With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.
- Custom Website Templates
- SEO Friendly Structure
- Social and RSS Feed
Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.
- In-built video conferencing tools
- Multiple meeting types supported
- Exhibitor-Product catalogues
The organisers set-up the various online sessions to engage the audience virtually and provide them useful market insights.
- Multiple session formats
- Numerous engagement tools
- Conference Agenda & Schedule
The organisers provided exhibitors and sponsors with numerous branding opportunities.
- Sponsored listings on strategic locations
- Sponsored searches and listing
- Real-time insights and statistics
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.
- “Person-to-Object” matchmaking
- AI-based recommendations
- Ranked networking suggestions
Organisers created an online marketplace and facilitated new connections between the key players with networking tools.
- Interactive exhibitor & product profiles
- Meet, Message, & favorite options
- 'My Schedule’ & ‘Meeting Rooms’ integration