Insights

JCK Virtual 2020

1
days full of digital interactions
1
participants
1
visitors
1
products showcased
1
exhibitors & sponsors

Overview

JCK Virtual is the first-ever virtual edition of the annual JCK Las Vegas and Luxury Shows by JCK events. Hailed as the largest gathering of the global jewellry and watch industry, this online event brought together exhibitors, qualified buyers and professionals to meet, learn and network for knowledge sharing and business opportunities.

ORGANISERS
reed exhibitions
SECTOR
Jewellry and watch
VENUE
Digital Event

Solutions used

Interactive
Event Website
Online Meetings
Monetisation
Opportunities
Networking
Online Sessions
AI-Driven Matchmaking

Challenges faced by the organisers

Traditionally held in-person for the international jewellery and watch community, the JCK Las Vegas and Luxury by JCK events were cancelled by Reed Exhibitions due to the risks posed by COVID-19. The organisers planned to create a stand-in virtual edition of these events, but faced the complicated task of recreating a similar experience in the digital space. The first challenge was to replicate the live event experience where tangible interactions with exhibitor goods were a critical engagement factor.

They already had a virtual immersive technology in place and were looking for an event technology solution that had the desired functionality and features to showcase industry products in an interactive manner. The annual JCK events were also popular for their ‘JCK Talks education program’, a knowledge sharing program through which attendees could gain key insights and learnings from industry experts. It was essential to provide a similar experience in the virtual format as well.

The results

The five-day virtual event was greatly successful in engaging the participants throughout the course of the event – whether they were visiting virtual showrooms, attending sessions or exploring the exhibitor and product directories. The JCK Virtual educational program was also a big hit amongst the jewellery professionals.
1
interactions made
0
total meetings
0
meeting minutes clocked
1
messages exchanged

Our Success Stories

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