Japan Luxury Showcase 2021
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full of digital interactions
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participants
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visitors
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exhibitors
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products
Overview
The Japan Luxury Showcase is the country's leading show devoted to the luxury travel industry. Every year, the event provides a venue to worldwide luxury travel suppliers to showcase their products and discuss the latest industry trends in Japan.
Organisers
Sector
Luxury Travel
Venue
Online
"We investigated several meeting platforms before we decided to go with ExpoPlatform - we actually investigated about five or six platforms."
~ Takaya Mera, Business Development Manager at MCI Group
Rebuild, recover and reconnect virtually
The organisers envisioned Japan Luxury Showcase 2021 as a virtual event to build a safe and interactive environment for their industry partners. This required a robust platform to support the event programme online, connect buyers with local and global suppliers and reflect the vision of the event. The ExpoPlatform website builder offered templates with drag and drop functions to sketch a powerful event website. This module enabled them to construct an interactive space and customise it to display their brand. Exhibitor and product profiles were created to represent participating sellers and drive revenue for them. Our support team ensured a smooth onboarding and learning experience for the organisers. The event platform was set up swiftly to give them ample time to test and play different functionalities including seller directories, matchmaking settings and meeting scheduler.
Solutions used
Interactive event website
Online sessions
AI powered matchmaking
Reporting & Analytics
Networking profiles
Online meetings and scheduler
Facilitate networking with online meetings
One of the key goals for the organisers was to hold conducive meetings between vendors and buyers. They had previously struggled to track meeting statuses in real-time due to a lack of interconnectivity between multiple meeting tools and insights from data. To monitor the progress, their team had to personally visit active online meetings. Our real-time meeting dashboard provided a bird's-eye view of all meeting statuses in one place. It displayed instantaneous information from the ongoing meetings and assisted the organising team in tracking no-shows and contacting them quickly. Email reminders and push notifications were also set up to remind all the participants 10 minutes before the meetings.
"The main reason we thought that ExpoPlatform is the most suitable platform for this event is the function of the real-time meeting dashboard."
~ Takaya Mera, Business Development Manager at MCI Group
"It's really important for us to know if the meeting is really ongoing or not, so the main area meeting dashboard is exactly what we were looking for."
~ Takaya Mera, Business Development Manager at MCI Group
Deliver recommendations with Matchmaking
The Japan Luxury Showcase had 70% of the sellers participating for the first-time. It was pivotal for them to showcase their luxury travel products, services and solutions to relevant buyers. The AI-powered algorithm of our platform created a perfect blend of recommendations based on attendee preferences and dynamic interactions on the platform. The organisers were able to tweak the matchmaking rules and use conditional logic to capture users’ preferences and personalise their event journey. Seller networking profiles aided in expanding the reach of their products and services even before the event began. Individual microsites for the listed products were also available to encourage buyer interactions and build new relationships.
The results
The Japan Luxury Showcase gleamed with digital interactions throughout the event, successfully connecting the worldwide luxury travel sector. The platform provided attendees with a high-end bespoke experience that included engaging seminars, material, and networking possibilities. During the event, over 900 one-on-one meetings were placed between buyers and vendors. This figure was twice the original KPI set by the organisers.
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interactions made
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online meetings
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meeting minutes clocked
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session minutes clocked
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items favourited
"It's really important for us to know if the meeting is really ongoing or not, so the main area meeting dashboard is exactly what we were looking for."
~ Takaya Mera, Business Development Manager at MCI Group
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Elizabeth Irving
CMO, Clarion Events
Working with ExpoPlatform has provided us a unified experience that makes it easy for our customers to connect, discover and learn both in a digital and live event setting. What has been beneficial to us is that we are able to simplify our tech stack, improve our customer experience and optimize our data as an organizer to unlock audience and revenue opportunities.
Tomoko Kawase
Operations Executive, Reed Exhibitions
ExpoPlatform is a flexible platform with great tools which stretches your imagination to create an innovative web site and a fulfilling virtual customer experience. Their mobile application looks good and is packed with features that helps to enhance your live event experience. It lets you plan your day, manage favourites and watch content.
Barbara Lagae
Director, Fair Operations and Innovation
ExpoPlatform offers the platform that answers the most to Kortrijk Xpo’s needs. In addition to the needed features, the ExpoPlatform team has provided a thorough training to our people involved. The ExpoPlatform team is easy to get in touch with.
Valentina Anastasio
Web Marketing Specialist, BolognaFiere
During the toughest years anyone has ever experienced, ExpoPlatform transformed its business, revolutionising UI as well as exhibitors and buyers journeys. The team paid attention to customers' suggestions and improved the platform with a bunch of new functionalities that added real tangible value to the system. ExpoPlatform came up with new ideas to enhance customer experience within a disruptive interface.
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Beverly Honey
Project Director, IBC
ExpoPlatform has a huge amount of functionality, it’s easy to use. It has an incredible analytics dashboard and the team were an absolute pleasure to work with and they are always willing to go an extra mile.As a result, we now have a really fabulous set of analytics and insight into the attendee and exhibitor behavior, and as a result of this, we can use it to shape our 2023 event.
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
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