International Telecoms Week 2020
International Telecoms Week (ITW) is the largest annual meeting for the global wholesale telecommunications industry, which brings together carriers, data centres, software, hardware, internet application, and investment communities. Amidst the disruption caused by COVID-19, ITW 2020 was shifted online to provide a sustained opportunity for the ICT community to meet, network and do business.
Challenges faced by the organisers
Annually, ITW brings together carriers and service providers from more than 140 countries for bilateral trading and networking. Its latest edition was due to be held in Atlanta, Georgia. However, Covid-19 and the ensuing travel and social distancing restrictions presented a major roadblock in the physical execution of the event.The event organisers felt that cancelling the premier event was not the right solution as it had become more important than ever to stay connected, and discuss the challenges and opportunities of the ever-evolving wholesale telecom industry. They decided that the event would be transitioned into a fully online event. However, they faced the challenge of ensuring the event attendees get their favourite ITW features: networking with customers, lead generation, updates on latest market insights and product launches. Another big challenge was how to provide the sponsors and exhibitors with similar branding opportunities and visibility like physical events.
The organising team wanted the virtual event to be more about the connections attendees make, rather than a list of meetings and conference sessions. This required tweaking the platform and introducing new functionalities for sessions that aren’t just engaging, but full of networking opportunities
We also introduced livestream and personalised ad recommendations to cater attendees’ needs. Together with the ITW team, we ensured that the event serves its purpose of #KeepingTheWorldConnected.
With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.
- Custom Website Templates
- SEO Friendly Structure
- Social and RSS Feed
Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.
- In-built video conferencing tools
- Multiple meeting types supported
- Exhibitor-Product catalogues
The organisers set-up the various online sessions to engage the audience virtually and provide them useful market insights.
- Multiple session formats
- Numerous engagement tools
- Conference Agenda & Schedule
The organisers provided exhibitors and sponsors with numerous branding opportunities.
- Sponsored listings on strategic locations
- Sponsored searches and listing
- Real-time insights and statistics
We matched the visitors to suitable products, people, content, and much more - all based on their preferences.
- “Person-to-Object” matchmaking
- AI-based recommendations
- Ranked networking suggestions
Organisers created an online marketplace and facilitated new connections between the key players with networking tools.
- Interactive exhibitor & product profiles
- Meet, Message, & favorite options
- 'My Schedule’ & ‘Meeting Rooms’ integration
With the goal of enabling the telecom community to stay connected and do business safely the virtual event turned out to be a success; offering networking, branding opportunities, unlimited meeting room facilities, virtual exhibition, and numerous engaging online sessions.