International Telecoms Week 2020

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days full of digital interactions
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participants
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exhibitors & sponsors
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participating countries
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products showcased
Overview

International Telecoms Week (ITW) is the largest annual meeting for the global wholesale telecommunications industry, which brings together carriers, data centres, software, hardware, internet application, and investment communities. Amidst the disruption caused by COVID-19, ITW 2020 was shifted online to provide a sustained opportunity for the ICT community to meet, network and do business.

Organisers
Euromoney Institutional Investor PLC
Sector
Telecommunications
Venue
Digital Event

Challenges faced by the organisers

Annually, ITW brings together carriers and service providers from more than 140 countries for bilateral trading and networking. Its latest edition was due to be held in Atlanta, Georgia. However, Covid-19 and the ensuing travel and social distancing restrictions presented a major roadblock in the physical execution of the event.

The event organisers felt that cancelling the premier event was not the right solution as it had become more important than ever to stay connected, and discuss the challenges and opportunities of the ever-evolving wholesale telecom industry. They decided that the event would be transitioned into a fully online event. However, they faced the challenge of ensuring the event attendees get their favourite ITW features: networking with customers, lead generation, updates on latest market insights and product launches. Another big challenge was how to provide the sponsors and exhibitors with similar branding opportunities and visibility like physical events.

Our Solution

The organising team wanted the virtual event to be more about the connections attendees make, rather than a list of meetings and conference sessions. This required tweaking the platform and introducing new functionalities for sessions that aren’t just engaging, but full of networking opportunities

We also introduced livestream and personalised ad recommendations to cater attendees’ needs. Together with the ITW team, we ensured that the event serves its purpose of #KeepingTheWorldConnected.

Interactive Event
Website

With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.

  • Custom Website Templates
  • SEO Friendly Structure
  • Social and RSS Feed
Online
Meetings
online meetings platform

Buyers connected with exhibiting companies in virtual meeting rooms and engaged in business-driven conversations.

  • In-built video conferencing tools
  • Multiple meeting types supported
  • Exhibitor-Product catalogues
Online
Sessions
online sessions and conferences

The organisers set-up the various online sessions to engage the audience virtually and provide them useful market insights. 

  • Multiple session formats 
  • Numerous engagement tools
  • Conference Agenda & Schedule
Monetisation
Opportunities
hosted buyer management

The organisers provided exhibitors and sponsors with numerous branding opportunities.

  • Sponsored listings on strategic locations
  • Sponsored searches and listing
  • Real-time insights and statistics
AI-Driven
Matchmaking
AI-powered matchmaking platform

We matched the visitors to suitable products, people, content, and much more - all based on their preferences.

  • “Person-to-Object” matchmaking
  • AI-based recommendations
  • Ranked networking suggestions
Networking
AI-powered matchmaking platform

Organisers created an online marketplace and facilitated new connections between the key players with networking tools.

  • Interactive exhibitor & product profiles
  • Meet, Message, & favorite options
  • 'My Schedule’ & ‘Meeting Rooms’ integration

The results

With the goal of enabling the telecom community to stay connected and do business safely the virtual event turned out to be a success; offering networking, branding opportunities, unlimited meeting room facilities, virtual exhibition, and numerous engaging online sessions.

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interactions made
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accepted meetings
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meeting minutes clocked
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messages exchanged
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
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