IMEX Frankfurt 2025
Frankfurt, Germany
About the Event
IMEX Frankfurt 2025 marked the third edition of IMEX Group’s flagship event delivered in partnership with ExpoPlatform. Over three years, the collaboration has shaped one of the most digitally advanced experiences in the global meetings and events industry.
The event saw a 10% increase in confirmed meetings compared to the previous year. Engagement also continued to rise across key metrics, with notable growth in badge scans, conversations and exhibitor interactions.
The value enhances as our partnership continues
Want to elevate experiences like IMEX?
The Challenge
IMEX Frankfurt is an industry leading event with high expectations. That means innovation must align with reliability.
IMEX Group set out to:
- Make it easier for attendees and exhibitors to discover each other
- Improve the planning and quality of meetings
- Give attendees tools to prove their return on investment
- Deliver a consistent experience across web and mobile
- Evolve the platform to meet rising expectations from users and stakeholders
ExpoPlatform was responsible for building on the success of previous editions. The aim was to refine platform features and improve user experience.
ExpoPlatform’s Solution
IMEX Frankfurt 2025 featured the most advanced version of the ExpoPlatform solution to date.
The platform included:
- A new “Rate Your Meetings” feature to allow attendees to leave notes and export them as leads
- Full mobile parity with the web platform for agenda planning, search and lead exports
- A “Recommended for You” section in the exhibitor directory to simplify discovery
- Revamped integrations with ExpoFP for interactive floorplan and CrowdConnected for indoor wayfinding
- Lead scanning tools built into both mobile and web workflows
The Results
IMEX Frankfurt 2025 set new standards in key areas of engagement and performance.
- Conversations passed 559,000
- Badge scans totaled over 100,000
- Favourites reached more than 74,000
- Attendees used the meeting rating feature to capture lead quality and track ROI
- Organisers used meeting data to improve their understanding of attendee behavior
- 10% increase in confirmed meetings compared with 2019
Key Takeaways
Here are some of the main highlights from this edition of IMEX Frankfurt:
- IMEX and ExpoPlatform have completed three successful editions together
- Meeting tools have improved and are used more widely than ever
- Discovery tools and exhibitor engagement saw measurable increases
- Mobile and web features now support the full event journey
- Planning and onsite execution are fully aligned in one seamless platform
Hit new levels of ROI with ExpoPlatform
There’s more meetings than ever – that’s a huge indicator that people are finding it easier to book meetings.
They’re also finding it easier to find exhibitors that are of interest to them. And, not only that, more lead scans are happening at every show too.
So all of the key KPIs that our buyers, exhibitors and attendees expect to have at IMEX are improving.
Thus the value of the show is being enhanced, as the platform and our partnership continues to develop.
