Overview
IMEX Frankfurt is the largest tradeshow in Europe for the global meetings, events and incentive travel industry. It allows exhibitors to showcase products and services to an international crowd of buyers and decision-makers.
ExpoPlatform worked with the IMEX Group to introduce a range of improved digital features to enhance experiences, making it more streamlined for participants.
This partnership saw the 2024 edition achieve unprecedented numbers for engagement and business value – with a record 53,800 confirmed meetings and 82,726 unique badge scans.
Solutions used
Mobile App
Networking
With ExpoPlatform’s help we’ve built out a more robust, personal and intuitive customer journey – a development that’s been in our sights for a while.
And now that our show app is more integrated and packed with core, hard-working new features, we have a wealth of strong data in our hands.
This will allow us to more accurately define – and design – enhancements that will benefit all our clients in the future.
Building a bespoke journey for attendees
This was the second consecutive year ExpoPlatform was the official event tech partner at IMEX Frankfurt.
The sheer scale of the show meant it was challenging to ensure time was as well spent as possible over the three days.
This year’s focus was to enhance the buyer experience with a tailored and seamless event journey.
The ExpoPlatform team brought in a raft of improvements to the web platform and mobile app solutions to facilitate this. Here are the results:
- Meeting requests could be sent quickly with pre-built message templates to streamline the process
- Connections and post-show follow-ups were maximized with custom questions added to meeting and lead retrieval solutions
- Seamless navigation with a clickable, interactive floorplan
- All new meetings were synced up and updated consistently with the automatic refresh feature
Unprecedented tech-empowered engagement
IMEX Frankfurt 2024 recorded unprecedented engagement numbers powered by tech, surpassing last year’s figures by a significant margin.
A consolidated all-in-one event tech platform cut out the need to deal with multiple tools, saving time for participants to network and make more connections.
Here are the figures:
- 87% of all meeting requests accepted
- 53,800 total confirmed meetings – up 13% from 47,700 in 2023
- 82,726 unique badge scans – up 11.5% from 74,221
- 461,662 favorites – up 63% from 284,000
More than 50,000 meetings were set up before the event even got underway, with thousands more being confirmed during the show through the web platform and app.
The high attendance numbers and increased participation levels ensured yet another strong showing for IMEX Frankfurt.
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