IMEX America 2025: Enhancing value through ExpoPlatform partnership and innovation
About the Event
IMEX America 2025 marked the third consecutive year of partnership between IMEX Group and ExpoPlatform.
Together, they have transformed how thousands of exhibitors and buyers connect at the world’s leading event for the business meetings and incentive travel industry.
Each year has brought stronger adoption, smoother experiences and higher engagement – proof of the power of a long-term, data-driven technology partnership.
Our partnership with ExpoPlatform has helped us to harness technology to drive value for participants year after year, aligned with our core value: ‘lead the way’.
We’re thrilled to keep pushing boundaries with ExpoPlatform, harnessing AI to elevate every aspect of the in-person and online experience.
We look forward to continued collaboration as we work towards our next show, IMEX Frankfurt in May.
The Challenge
IMEX America required a technology ecosystem capable of managing global scale while delivering a seamless, human experience. The IMEX Group needed to ensure:
- Consistent stability under growing attendee and meeting volume
- Smart discovery and simple, frictionless booking for buyers
- Reliable analytics to measure ROI and shape strategy
- A flexible platform that could evolve through feedback and iteration
ExpoPlatform’s challenge was to balance scale, stability and innovation while ensuring an improved and enhanced customer experience.
A Global Meeting Point for Buyers
Three Years of Development and Innovation
ExpoPlatform and IMEX Group have continuously evolved the technology ecosystem over three editions – guided by organiser insight and user feedback.
New developments:
- Profile sharing simplified – One-click “Copy Link” on every profile for effortless networking.
- Team promotion tools – “Export to Excel” feature instantly generates all team profile links for larger exhibitors.
- Flexible meeting request visibility – Real-time availability checks now prevent users from requesting unavailable meeting times, showing alternative available options instead.
| Year | Scheduled Meetings | Unique Badge Scans | Favourites |
|---|---|---|---|
| 2023 | 83,000 | 141,787 | 470,000 |
| 2024 | 85,000 | 162,285 | 675,000 |
| 2025 | 92,000 | 185,883 | 871,105 |
ExpoPlatform’s Solution
ExpoPlatform’s long-term approach has been to evolve the same stable ecosystem, not replace it.
This ensures continuity for organisers and consistency for exhibitors and attendees.
Core components include:
- AI-powered matchmaking and recommendations
- Integrated meeting scheduling, team assignments and reallocation
- Unified inbox for messages, meetings and sessions
- Smart lead capture via badge scans and lead exports
- Real-time analytics dashboards
- Full mobile-web parity for onsite flexibility
These features have been enhanced each year through shared learning and development with the IMEX team.
The Results
IMEX America 2025 delivered another record-breaking performance:
- 92,000 scheduled meetings, an 8% increase over 2024
- 193,046 total badge scans and 185,883 unique scans
- 871,105 favourites and 663,600 conversations
- 17,633 participants and 3,700 exhibitors
These figures reflect the compounding benefits of an established partnership – smoother adoption, reliable performance and continuous enhancement year after year.
Year-on-year increases:
Key Takeaways
Here are some of the main highlights from this edition of IMEX America:
- Three-year partnership between IMEX and ExpoPlatform has produced sustained growth and innovation
- Number of scheduled meetings rose 11% since 2023
- Attendee and exhibitor engagement hit record levels
- Profile sharing and real-time scheduling created a more intuitive experience
- Long-term collaboration reduced friction and improved ROI at every level
Next Steps
The partnership continues to evolve – proving that consistency, trust and innovation drive results that last.
Now IMEX Group and ExpoPlatform have already announced the official technology partnership will continue for a further three years.
See you next time at IMEX Frankfurt in Germany.
