Overview
IMEX America is a leading tradeshow for the global meetings, events and incentive travel industry. It brings together buyers and exhibitors from around the world to explore industry trends, discover innovative tech solutions and build valuable connections. It is held annually in Las Vegas, Nevada.
The IMEX Group had already announced ExpoPlatform as its official tech partner for three years following the success of IMEX Frankfurt.
For IMEX America 2023, ExpoPlatform improved the web platform and event app with new, customised features to maximise business connections and ease of use.
Solutions used
Challenges
- Disjointed end-user experience: registration, website and meetings were in different portals
-
Extensively customised legacy system
→ Expensive to deploy and maintain
→ Impossible to innovate
→ Complex and prone to error (human and software)
- Exhibitor lead scanning only via external scanner rentals
- No appointment making in the mobile app
- Very basic floorplan
- No ability to track exhibitor performance outside of pre-booked meetings statistics
- Post-show data collected from a variety of different systems and consolidated manually
- Outdated user experience
- App only displayed basic information and didn’t facilitate managing schedule.
What has been done
- Integrated SSO with Azure B2C, creating a centralised identity across all IMEX event platforms
- Deployed free lead scanning for each exhibitor team member in the show app, online or offline (124,000 contacts were scanned during the show)
- Delivered a three-way integration for the floor plan and blue-dot navigation (with ExpoFP and CrowdConnected)
- Enabled management of “group meetings” (exhibitor events)
- Enabled booking of meetings via the app to top up pre-scheduled hosted buyer meetings (over 3,000 meetings booked on-site via app only)
- Created more efficient meeting and calendar management, resulting in the highest number of meetings at any IMEX event ever (more than 80,000)
- Provided powerful dashboards that allowed the IMEX team to monitor and report on important KPIs in real time
- Undertook two significant development projects to close gaps between IMEX needs and ExpoPlatform’s initial capabilities
Results
- Played a critical role in enabling a record number of meetings to take place
- Delivered a record number of exhibitor lead scans in the history of IMEX events
- Exhibitors very happy with new technology deployed (first experience of ExpoPlatform at IMEX America)
- IMEX recognised as leader in value delivered through successful technology deployment
- Internet slowdowns had no impact on app performance
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Delivering the biggest edition ever
The 12th edition of the show saw the ExpoPlatform team upgrade the event management platform with a range of advanced, powerful tools.
This included in-app free lead scanning for each exhibitor team member as well as the ability to book meetings with the event app.
Connections were optimised using meeting and calendar management as well as allowing exhibitors to host group meetings and event spaces.
The interactive floor plan and blue-dot navigation aided a seamless experience around the venue for participants, thanks to our integration with ExpoFP and CrowdConnected.
IMEX America 2023 created new records for participation and engagement at an IMEX event, with CEO Carina Bauer calling it the group’s “biggest show ever”.
IMEX solidifies tech leadership
Over 80,000 meetings were scheduled, while more than 124,000 lead scans were made through the event app – both a record in the history of IMEX events.
The official IMEX app received praise from buyers and exhibitors for its user-friendly design and advanced features – 3,000 meetings were booked onsite via the app alone.
The success of its 2023 Las Vegas show reaffirmed IMEX’s leadership in delivering value through tech and fostering human connections.
Carina Bauer
CEO, IMEX Group
ExpoPlatform has been a great partner and hugely responsive in adapting to our specific needs – this gives us great confidence in how we can continually improve the platform for our clients’ benefit in the future and supports our business priority of delivering an enhanced experience.
Gary Coombs
CIO, IMEX Group
First and foremost, we wanted a platform designed to add value for our attendees and exhibitors and enhance their experience at our shows. ExpoPlatform has an innate understanding of our requirements as a tradeshow organiser and the sheer breadth of the platform allowed us to customise the setup so that it fits our needs and those of our clients. The result was a new online platform with a range of features and tools carefully designed to maximise business connections and ease of use.
Senior product manager,
IMEX Group
CEO, IMEX Group
I am so unbelievably proud of what we achieved with IMEX America 2023! We delivered a new tech stack, for a new audience, which facilitated record numbers and delivered an experience celebrated by all. I have never been prouder than I am today to have owned the ExpoPlatform implementation and to have been part of the team which transformed the tech foundation for IMEX.
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