Cosmoprof Worldwide Bologna 2019

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Overview
Hailed as "The World's Leading Trade Fair for the Entire Perfumery & Cosmetics Industry", Cosmoprof Worldwide Bologna is a global trade-show dedicated to bringing top-tier international key beauty players together.
Organisers
Bologna Fiere
Sector
Perfumery and Cosmetics
Venue
Bologna Fiere

Challenges faced by the organisers

With "The Buyer Program" being a major attraction for international decision-makers from the Cosmetics industry, managing highly targeted and tailor-made B2B meetings was the top priority of organisers.

The major challenge was matching key buyers to appropriate sellers based on accurate preferences and qualifiers provided by the concerned parties. Apart from matchmaking, organisers also had to oversee and track these meetings to ensure a smooth flow in the event journey of the attendees, alike.

Considering the scale of the event, organising pre-set appointments for both parties required a robust event-tech solution.

Having an integrated digital platform to handle the management overhead was indispensable to cater to the needs of attendees and allow them to make the most of this flagship tradeshow.

Our Solution

After multiple rounds of in-depth discussions and demos, organisers decided to get started with our customer support team. They enlisted their current requirements, pain-points from previous iterations, and feedback on our product.
We integrated all of this information with our capabilities to craft a tailor-made event platform and elevate CosmoProf WorldWide Bologna 2019 Edition to a new height.
Interactive Event
Website
With customised drag-&-drop builder and our assistance, organisers created an interactive website with powerful capabilities.

  • Custom Website Templates
  • SEO Friendly Structure
  • Social and RSS Feed
Online
Registration
online registration
Our powerful online registration module allowed organisers to easily manage the vast number of registration requests smoothly.

  • Customised Registration Forms
  • Attendee Badges with QR codes
  • Automated Email Sending
Insights &
Analytics
event analytics
This customised module laid the structure of the Buyer Program on the platform to set-up critical pre-qualified B2B meetings.

  • Hosted Buyer Qualification
  • Attendee Badges with QR codes
  • Automated Email Sending
Hosted Buyer
Management
hosted buyer management
This customised module laid the structure of the Buyer Program on the platform to set-up critical pre-qualified B2B meetings.

  • Hosted Buyer Qualification
  • Attendee Badges with QR codes
  • Automated Email Sending
Online
Registration
online registration
Our powerful online registration module allowed organisers to easily manage the vast number of registration requests smoothly.

  • Customised Registration Forms
  • Attendee Badges with QR codes
  • Automated Email Sending
Networking &
Matchmaking
AI-powered matchmaking platform
This customised module laid the structure of the Buyer Program on the platform to set-up critical pre-qualified B2B meetings.

  • Hosted Buyer Qualification
  • Attendee Badges with QR codes
  • Automated Email Sending

The results

A simple look at the numbers alone tells the story. Business enquiries shot up massively, leading to an enormous exchange in business transactions and providing vital ROI for the attendees.

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average meeting rating
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pre-event meeting requests
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confirmed meetings
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seated meetings
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messages exchanged
Caroline Schikker
Caroline Schikker
Event Manager at Accenture Innovation Awards
ExpoPlatform is a great platform to work with for both small and big events - a great match! Their support team has been extremely helpful throughout the whole process and created great new features collaboratively. It is easy to work with because of the plug-and-play features, while still being able to keep your own brand identity.
Marc Simon
Marc Simon
Event Vice President, PGA Golf Exhibitions
We were pleased with the ExpoPlatform Team and its willingness to react quickly, solve problems and meet our ever-evolving virtual event needs. Attendee and exhibitor participation at the PGA Virtual Experience and Marketplace was strong - and we look forward to continued platform enhancements moving forward.
Janelle Morse
Janelle Morse
Vice President of Events at TM Forum
When we needed to pivot our in-person Digital Transformation World to a virtual event, we chose ExpoPlatform because it gave us the ability to create unique experiences for our attendees. Our sponsors also found tremendous value in the real-time data from their personal dashboards to engage and do follow ups.
Alison Gilmore
Alison Gilmore
Exhibition Director at ILTM, Luxury Travel Portfolio
ExpoPlatform provided a seamless experience in pivoting our flagship ILTM event to the virtual space. The platform's hosted-buyer solutions and AI matchmaking abilities added a new dimension of online interactions and networking to the event. We look forward to collaborating with ExpoPlatform for our upcoming projects.
Francesca Maturi
Francesca Maturi
Buyers and Visitors Coordinator, Cosmoprof
Our goal is for the Cosmoprof platform to become more and more widespread, to better respond to the needs of companies in the sector. We are pleased with the success from our partnership with ExpoPlatform and look forward to working with the team for our upcoming events.
Adam Parry
Adam Parry
Co-founder at AMP Events
I know almost every technology provider on the market and I think that ExpoPlatform provides something unique. We wanted to deliver better networking options to our clients and with EP matchmaking and appointments we managed to increase visitor engagement before the event.
Satish Khanna
Satish Khanna
General Manager, Al Fajer Information and Services
Using ExpoPlatform system to manage our data was fast and easy. With a new website our event looks modern and attractive. Pre-show online registration helped to solve a problem of queues. Our visitors were able to contact exhibitors, schedule meetings and search for products and stands, using online floor plan.
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