Cosmoprof Worldwide Bologna 2019
Hailed as "The World's Leading Trade Fair for the Entire Perfumery & Cosmetics Industry", Cosmoprof Worldwide Bologna is a global trade-show dedicated to bringing top-tier international key beauty players together.
Challenges faced by the organisers
With "The Buyer Program" being a major attraction for international decision-makers from the Cosmetics industry, managing highly targeted and tailor-made B2B meetings was the top priority of organisers.
The major challenge was matching key buyers to appropriate sellers based on accurate preferences and qualifiers provided by the concerned parties. Apart from matchmaking, organisers also had to oversee and track these meetings to ensure a smooth flow in the event journey of the attendees, alike.
Considering the scale of the event, organising pre-set appointments for both parties required a robust event-tech solution.
Having an integrated digital platform to handle the management overhead was indispensable to cater to the needs of attendees and allow them to make the most of this flagship tradeshow.
A simple look at the numbers alone tells the story. Business enquiries shot up massively, leading to an enormous exchange in business transactions and providing vital ROI for the attendees.