The Hong Kong Tourist Board announces partnership with Informa

The Hong Kong Tourist Board has signed a three-year Memorandum of Understanding with Informa.

This agreement will see the global leading event organizer bring a portfolio of premium international exhibition IPs to the region.

It is part of Asia’s first-ever “city-as-your-showroom” concept to reinforce Hong Kong’s reputation as “the world’s meeting place”.

Your other top stories include:

• NurnbergMesse Austria announces new leadership
• Exhibitions & Conferences Alliance reveals record attendance at Legislative Action Day
• Messe Dusseldorf is taking over operational responsibility for the German Pavilion at Expo 2027

Read on for your full Week in Events news.

HKTB and Informa enter a strategic partnership to bring a premium exhibition portfolio to Hong Kong

The Hong Kong Tourist Board and Informa Markets have signed a three-year Memorandum of Understanding.

This partnership comes as part of a wider MICE initiative to bring more diverse, global events to the region – it is a vital step in Asia’s first-ever ‘city-as-your-showroom’ concept.

It will see Informa bring a portfolio of premium international exhibition IPs to Hong Kong.

Peter Lam, chairman of HKTB, said: “This partnership is of great significance.

“It not only elevates Hong Kong’s position as a premier global destination for high-end MICE tourism, but also affirms the city’s vital role as a ‘super-connector’ and a ‘super value-adder’ between the Chinese Mainland and the world.”

HKTB hopes this will attract more high-value visitors to the region.

The Festival of Connoisseurs global exhibition platform will serve as the first major event in the partnership.

Its first edition will take place in Hong Kong this year and will continue to develop there at scale until 2028 as per the agreement.

Margaret Ma Connolly, CEO of Informa Markets Asia, said: “The decision to launch The Festival of Connoisseurs here is not simply a commercial one. It is a profound statement of conviction.

“We believe Hong Kong stands as the sovereign gateway between the world’s second largest economy and the global stage, where the Eastern prosperity meets the Western artistry.”

NurnbergMesse Austria announces new leadership

NurnbergMesse Austria has revealed that its operational responsibility will be handed over to new leadership.

This comes after Inge Tremmel announced her retirement after ten years of success.

She will hand the role over to her long-time colleague and exhibition manager – Rosa Greul.

Martin Kassubek, senior vice president of business development at NurnbergMesse Group, said: “We are confident that as new branch manager, Rosa Greul will seamlessly build on the successful track record of ‘NMA’ and we wish her every success in her new role!”

Rosa joined NMA in 2018 as senior sales and project manager.

She has brought her extensive experience to marketing and social media campaigns to improve customer communication and retention.

Rosa now looks to continue developing the foundations of success laid by her predecessor.

Exhibitions and Conferences Alliance reveals record attendance at Legislative Action Day

Exhibitions and Conferences Alliance saw record-breaking attendance at its annual Legislative Action Day.

Two hundred and twenty-six event business leaders and advocates were present at Capitol Hill in Washington, D.C.

Participants from the U.S. and around the globe had the opportunity to engage with Congress regarding strengthening business and economic impact through the industry.

Fernando Fischer, chair of the ECA board of directors, said: “ECA Legislative Action Day is a powerful reminder of what makes our industry so special.

“Business and professional events bring people together, strengthen small businesses, support jobs and help communities grow.”

This year’s Legislative Action Day was centered on three key issues from ECA’s public policy agenda.

These were – trade and tariffs, future workforce development and the Terrorism Risk Insurance Act.

ECA deemed these key points integral to the industry’s ability to serve as a growth engine.

Messe Dusseldorf is taking over operational responsibility for the German Pavilion at Expo 2027

The Federal Ministry for Economic Affairs and Energy has appointed Messe Dusseldorf with the overall responsibility for Germany’s participation in Expo 2027.

They will take over the technical and operational implementation of the country’s pavilion at the World Expo – which will take place in Belgrade, Serbia.

Germany’s key industry areas will be showcased including – food and beverage, communication, retail, visitor services, accommodation, staffing and German National Day.

Marius Berlemann, COO of Messe Dusseldorf, said: “We are delighted by the trust the Federal Ministry has placed in us with this assignment and we are approaching the task ahead with great care.”

This is not the first time the organizer has taken charge of Germany’s positioning on the global stage.

They have implemented both national and Dusseldorf pavilions at World Expos in Seville, Shanghai, Hanover and Brussels.

Messe Dusseldorf looks to leverage this vast experience in delivering complex event formats at Expo 2027.

That was the full Week in Events news. To apply advanced tech solutions to your next event, book a free demo with ExpoPlatform now.