ExpoPlatform brings AI-powered speed networking to boe international

ExpoPlatform will bring its intelligent speed networking to boe international to supercharge connections at this major industry event.

The Messe Dortmund show will see the implementation of NetWorks for the first time during this week’s edition.

Organizers will utilize the speed networking platform to enable high-value connections quickly.

Here are your other top headlines from the events industry this week:

• UFI appoints new sustainable development coordinator
• Trendz and showUP join forces to create the largest retail event in the Benelux
• Angela Wilson promoted to managing director of Field and Lawn

Continue reading for your full Week in Events roundup.

NetWorks to supercharge connections at boe international

ExpoPlatform and boe international have joined forces to bring cutting-edge speed networking sessions to the event.

NetWorks harnesses intelligent algorithms to quickly match participants with valuable matches.

This will be the first time the Messe Dortmund event will be utilizing the advanced speed networking tech.

Tanya Pinchuk, CEO of ExpoPlatform, said: “It’s fantastic to partner with Messe Dortmund to bring NetWorks to boe international for the first time.

“boe is all about creating connections that count, which makes it even more exciting to introduce NetWorks – delivering meetings that matter without hesitation.

“That’s the power of combining AI-driven intelligence with a human touch to create real impact.”

Sabine Loos, managing director of the Westfalenhallen Unternehmensgruppe, added: “boe international is not just a meeting place. It is the driving force, trend radar and business hub for an industry in transition and for everyone who is shaping the future of the event industry.

“We bring people together, showcase the innovative event solutions and technologies of tomorrow – and set trends that have international appeal.”

Participants will be enabled to make fast connections and prioritize their most relevant matches.

NetWorks also enables easy follow-up discussions after the speed networking session, providing ample opportunities to deepen valuable connections.

boe international hopes to increase attendee ROI by fueling fast-paced, high-energy meetings during this week’s edition.

UFI appoints new sustainable development coordinator

UFI has appointed a new sustainable development coordinator as part of efforts to reduce the impact.

Zeeshan Ghazi will focus on progressing the association’s sustainability agenda.

This will involve identifying key trends and practices across the industry as well as developing tools, guidance and frameworks for UFI members.

Zeeshan said: “Joining UFI is an exciting opportunity to contribute to a global platform advancing sustainability in the exhibition industry.

“I look forward to collaborating with our members and partners to drive collective progress toward meaningful and measurable sustainability goals.”

Zeeshan brings over 10 years of sustainability analysis experience to the role.

The association sees this as an important step in advancing its commitment to sustainability.

Trendz and showUP join forces to create the largest retail event in the Benelux

Trendz and showUP are uniting to debut the a new retail event for gifts, flowers and home.

The two established Easyfairs events will combine their strengths and resources to create a show with more than 500 brands in one space.

This revamped concept aims to give attendees and buyers the opportunity to make bulk purchases at a single event.

Mascha de Bruin, head of cluster retail and interior at Easyfairs, said: “By joining forces, the event will gain a broader base, greater reach and a solid base for further growth.

“Retailers will find everything under one roof, while still experiencing the recognizable qualities that make Trendz and showUP so valuable.”

Trendz has a powerful presence in the home decor, gifts and flowers industry, while showUP is known for innovation in kids’ accessories, lifestyle and stationery.

This collaboration is the seen as the next step in development while maintaining a strong community.

The latest products, brands and industry trends will be available during the combined event with the focus being on inspiration and purchasing.

Daan van Trigt, director of showUP, added: “The community and the brands will gain access to a larger stage, while the content and atmosphere will remain the same.”

Angela Wilson promoted to managing director of Field and Lawn

GL events UK has appointed Angela Wilson as the new managing director of Field and Lawn.

Angela has spent nearly two decades with the subsidiary and was previously the regional director of its Edinburgh branch.

The promotion supports GL’s commitment to developing internal leadership talent.

Angela said: “I’m so proud to step into the role of managing director and to lead such a diverse business forward into an exciting new chapter.

“We have an exceptional team, an outstanding national reputation and we have finished the year strongly, in a challenging market.”

Angela will assume responsibility for the overall strategic direction of Field and Lawn and the daily operations of the leadership team.

Her primary focus will be on operational excellence, the continued investment in people and sustainable growth.

GL events UK sees this appointment as a vital step in Field and Lawn’s continued growth.

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