IMEX America kick-off: What’s new for 2025?

Eventprofs are winding up for one of the most important business tradeshows of the year as IMEX America gets set to open its doors.

This year’s edition will the largest for floor space to date, with many exhibitors expanding booth space thanks to strong forecasts for attendee interest.

Thousands are expected to descend on Las Vegas this week to take part in the major gathering, so we’re putting it under the spotlight for this Week in Events. Here’s what we’ll cover:

• High expectations lead to largest floor space ever for IMEX America
• ExpoPlatform named official tech partner for further three years
• Introducing NetWorks at IMEX America 2025

Read on for all your IMEX America 2025 Week in Events special edition.

High expectations lead to largest floor space ever for IMEX America

One of the biggest highlights of the year for the events business begins this week.

Over 3,500 exhibiting companies from across the globe are participating in this years show.

Many have increased booth sizes in anticipation of strong interest from attendees, resulting in the largest edition yet in terms of floor space.

Carina Bauer, CEO of IMEX, said: “The investment and innovation we’re seeing from exhibitors is a clear and welcome sign of strong momentum across the sector.

“From expanded booths to immersive activations and headline-making launches, (the) show floor will put the full spectrum of the global events industry on display in glorious color and with a friendly get-down-to-business attitude.

“It represents a much-needed and powerful moment for all our attendees to learn, do business, connect, be inspired, and understand what’s coming up in 2026.”

The event is expected to highlight innovation and immersive experiences from exhibitors.

Participants anticipate industry-altering announcements including – new research, projects and partnerships.

Meanwhile, ExpoPlatform has concentrated on making networking smoother and smarter at the event in its role as official technology partner.

First up – profile sharing. New one-click profile sharing and bulk exports mean exhibitors can promote their teams effortlessly.

Re-engineered meeting requests have also been introduced to mean no more dead ends – just real-time availability and instant booking.

These updates came straight from IMEX feedback – making every connection faster, clearer and more rewarding.

ExpoPlatform named official tech partner for further three years

IMEX has extended its partnership with ExpoPlatform as the official event tech provider for another three years.

The announcement comes after the two companies successfully collaborated on a total of six events across IMEX America and IMEX Frankfurt since the partnership began in 2023.

The close collaboration  and continued innovation has helped to elevate the customer experience, as Carina Bauer, CEO of IMEX Group, explains: “Our partnership with ExpoPlatform is a key part of our strategic focus on enhancing the show experience.

“New features added to the app – including free lead scanning – and a more intuitive web platform have all helped to support connections between buyers and exhibitors as well as remove friction points across both of our shows. Our continued collaboration will ensure we continue to iterate, innovate and improve as we go along.”

Tanya Pinchuk, CEO of ExpoPlatform, added: “IMEX continues to set the standard for world-class events, not only through their global showcases but also by driving innovation and positive change in our industry.

“We’re proud to extend our collaboration for another three years after a highly successful partnership. 

“Long-term partnerships like this are where real impact happens – they allow us to evolve together, deliver smarter solutions and keep raising the bar for event experiences.

“We’re excited to keep building with IMEX and to empower planners with the tools they need to create even more valuable connections.”

The partnership between the IMEX and ExpoPlatform teams has involved close collaboration to ensure the digital offerings are best suited to the needs of the shows and participants.

Gary Coombs, COO of IMEX, said: “Over the past three years, our partnership with ExpoPlatform has enabled us to work in close alignment, challenge each other constructively, and co-create a solution that delivers a great experience for our exhibitors and attendees. 

“Our relationship is built on a solid foundation of trust, shared ambition, and a deep desire to improve our shows. With a rich dataset now at our fingertips, we’re now able to work together to unlock new insights into how people interact both within the platform and at our shows – insights that will fuel smarter decisions and more personalized experiences. 

“As we look ahead, we’re excited to explore how AI can further enhance the in-person journey and continue to push the boundaries of what’s possible in event tech. There are many exciting developments on the horizon, and I look forward to continuing this great partnership.”

Mykyta Fastovets, CTO of ExpoPlatform, added: “Over the last three years, we’ve built powerful digital solutions together that enhanced the quality of in-person experiences. Now, we’re taking it further.

“This next phase is about smarter data, seamless integrations and technology that supports better results as well as effectively leveraging the ever-evolving AI technologies.

“Aligning innovation with IMEX’s vision means we can set new standards for how technology empowers our industry.”

The 2024 edition of IMEX America saw 15,873 total participants and 85,000 meetings booked.

The 2025 edition of IMEX Frankfurt saw 13,335 total participants and 67,000 meetings booked.

ExpoPlatform is a UK-based event tech provider that operates globally and is trusted by world-leading organizers due to its innovative and reliable technology.

This agreement makes it the official partner for the group and its major shows in Frankfurt and Las Vegas until the end of 2028. IMEX Frankfurt and IMEX America are leading international trade shows for the meetings and events industry, taking place annually. The 2025 edition of IMEX America, takes place October 7-9, at Mandalay Bay, Las Vegas.

Both serve as places for exhibitors to showcase their products, services and destinations to a global audience of event professionals, buyers and decision-makers.

IMEX first partnered with ExpoPlatform for the 2023 edition of IMEX Frankfurt and launched an all-new online platform with enhanced capabilities to drive buyer-exhibitor connections.

Over three years, the collaboration has shaped one of the most digitally advanced experiences in the global meetings and events industry.

Introducing NetWorks at IMEX America 2025

ExpoPlatform will be showcasing its newest event tech solution at IMEX America 2025 – NetWorks.

NetWorks is a standalone speed networking solution that delivers real ROI for participants.

The product has been created to increase the quality, quantity and value of meetings at events through AI.

It has been launched by ExpoPlatform on the back of successful AI-powered speed networking sessions with UFI, the global association of the exhibition industry.

Organizers can run it two ways: Instant walk-ins at the networking area or planned sessions with pre-matched, scheduled meetings.

Level up your event with higher meeting density, happier participants, and measurable ROI perfect for any size from meetings to trade shows.

Participants can visit ExpoPlatform at stand F801 where they can get an introductory offer to NetWorks.

Thanks for reading the Week in Events news round up. To find out how you can supercharge your next event with advanced event tech solutions, book a demo today