What does the best trade show event management software provide?

Seamless trade show event management software is key to delivering engaging and value-driven smart events.

Organizers must provide a platform that empowers exhibitors and sponsors to prove ROI.

The software must also ensure that attendees have a seamless and enhanced experience online and offline.

This article will cover the main attributes of event management software:

• A 360 trade show event management software solution
• Premium smart event app and website
• Trade show event management software powered by AI
• Optimum lead retrieval tech

Organizers require software that will cover all of these basis to provide a premium trade show experience.

A 360 trade show event management software solution

Having an all-in-one platform is always better for managing multiple pieces of software at once.

Ensuring easy integration of different parts can be problematic and opens up more margin for error.

Your tech stack is key to building a premium Smart Event.

Advanced event management software should enable you to customize and optimize the following elements in one platform:

Registration

Registration is the first touchpoint for your Smart Event. The experience needs to be seamless and primed to obtain important data:

• Customize your multi-step process to optimize pipelines, defining data flows that will prove ROI.
• Create visitor badges and digital badge pages according to your design and utilize custom email chains triggered by meaningful actions.
• Utilize on-site registration kiosks to streamline attendee processing on arrival.

You can customize these kiosks with branding options and provide an array of badge types for on-demand printing.

Interactive floorplan

A custom floor plan is fundamental to creating a unique event experience.

Guide attendees through their exhibition journey with simple and easy navigation with filtering options to important spaces.

Make sure to provide your exhibitors with customizable stands that showcase clear branding and information that empowers them to connect with high-value attendees.

The best tradeshow event management software allows you to create a floor plan that will contribute to building a unique event experience.

Hosted buyer management

Your tech-stack should include optimum hosted buyer management software.

On-board your hosted buyers with a data-driven dashboard designed to qualify them easily.

Your tech should provide a portal that enables management of key documents, hospitality information and meeting schedules.

Track meetings with a dashboard that provides real-time data through attendee check-ins.

Exhibitor Manual

Easily onboard and monetize your exhibitors with an extensive exhibitor manual.

This will streamline the onboarding process through a clear checklist and automated reminders.

You can then upsell exhibitors by offering various packages that generate multiple revenue streams for your event.

Ensure they have easy entry into the event without requiring extensive logins or additional integrations.

Premium smart event app and website

Digitally extend your event experience through a branded website and customizable event app.

A top attribute of trade show event management software is a fully customizable SEO event website that maximizes engagement before, during and after the event.

• Utilize simple website-building tools and select from a library of customizable templates that reflect your brand’s vision.
• Create an online hub that brings together social channels, relevant news feeds and gated content powered by an AI algorithm.
• Capture leads early with data-capturing and downloadable content which can also be nurtured post-event with online messaging functionality.
• Provide an AI-powered mobile app along with your optimized website to extend your digital smart event experience.

This empowers your visitors to network, research, connect and generate leads in real-time.

The smart event mobile app can more than triple exhibitor leads through instant badge scanning and online interactions, using real-time data analysis that immediately qualifies lead values.

Customize the app homepage and theme with your branding and messaging as you can with your website to bring together your event’s online presence.

Use the app to monetize your event further – provide digital ad space, offer premium exhibitor profiles and offer interactive splash screens.

Capitalize on the app’s interactive features further with product tinder and connection suggestions that enable attendees to personalize their experience.

Your mobile app can also serve as an umbrella for multiple events.

This creates ample digital space for all of your events and can help attendees make cross-event connections.

Trade show event management software powered by AI

AI is enhancing events to be more data and value-driven.

The event experience is more personalized thanks to AI-powered algorithms aligning themselves with attendee preferences.

This includes recommending specific sessions, content, exhibitors and more – which the visitor can dismiss if irrelevant.

The algorithm then realigns its suggestions, considers this feedback and recommends more relevant content.

Recommended match lists consider the needs and preferences of exhibitors and attendees – prioritizing the high-value matches first.

You can utilize conditional logic to customize the AI matchmaking according to desired outcomes, creating a matchmaking ruleset specific to your event.

Real-time data is key – it produces clear data points from session interests, booked meetings and viewed content.

This information can be used to calculate ROI, empowering both parties to gain the most value from interactions.

Optimum lead retrieval tech

Lead retrieval is essential for any trade show. That makes it essential to event management software.

Having an all-in-one lead generation platform brings maximum value to exhibitors.

Exhibitors have an omnichannel dashboard that enables them to segment and rate leads based on real-time scoring.

Leads are also retrieved from attendees who scan exhibitor codes and interact with online profiles.

A key feature is the online and offline capabilities of the lead retrieval software.

Data caching occurs if the internet connection goes down and all data is syncs when the connection next becomes available.

Get in touch to harness this software and deliver a premium exhibition experience.